Navigating the digital marketing landscape can be daunting. Professionals and sales people use acronyms that sound complex and difficult to comprehend. Searching the Internet for answers or strategies results in millions of articles, workshops, and templates that can be overwhelming if you’re just starting out. We know it can be frustrating, which is why we’re here to help.
We have compiled a list of digital marketing core concepts to get you started and make you feel (and sound) like a pro. To dig deeper into current trends, strategies, and tools, we rounded out the list with a few of our favorite resources that feature articles about digital marketing trends, strategies, and tutorials. Check For Digital Marketing Agency in Vivid Digital
List of Digital Marketing Core Concepts are as follows :
Inbound marketing is the opposite of spam, telemarketing, or cold-calling marketing methods. “Inbound” refers to the customers voluntarily coming in to your company or brand through your blog posts, ebooks, social media profiles, or other channels they find helpful or engaging. Old methods, now called “outbound” are disruptive and unsolicited by the buyer.
Content marketing is a non-interruptive marketing method that consists of you delivering information that is helpful to your buyer. By providing solutions to their problems, you become a trusted source and, ideally, service provider. These deliverables could be blog articles, ebooks, or webinars.
Email marketing utilizes your list of qualified email contacts to share direct messaging such as ads, educational content, sales/special offers, or company updates that impact your audience. When done well, email marketing can increase customer loyalty and can be tailored to specific segments of your email list using email automation.
With so many competing voices online, influencer marketing is a method that engages key individuals that have influence over your audience and getting those individuals to share your product or service with their networks. The concept is built on long-standing social networks built on influence and admiration.
List of Digital Marketing Recommended Resources are as follows :
Business 2 Community (B2C)
B2C is a digital marketing news site, featuring blog posts about top trends, news, and expert analysis. They share articles about social media, digital marketing, content marketing, social selling, and more. SEO Services in Hyderabad visit here
Hootsuite is a social media management tool that allows users to manage multiple social media profiles in one dashboard, as well as setup RSS feed auto-posting and keyword monitoring.
HubSpot is an inbound marketing software platform that implements inbound marketing strategies and utlizes data collection and analysis to determine successes and next steps. They regularly share articles with strategies and information about marketing, sales, and agency.
Kissmetrics is a web analytics solution that has built in marketing-focused tracking and reporting, such as the effectiveness of marketing channels or the time it takes for a user to convert. Their articles focuses on analytics, marketing, and testing.
Marketo provides marketing automation software for companies, including tools like lead and prospect scoring. They post a variety of articles about utilizing metrics in marketing and general trends
TBH Creative (of course!)
At TBH Creative, we are an energetic, reliable, and full-service web design company located in Indianapolis. We build successful online strategies and high-end website solutions for businesses.