Tag Archives: Digital Marketing

5 Ways Digital Marketing Boosts Offline Sales

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The goal of any digital marketing campaign is to increase brand awareness, attract traffic and directly generate sales.

There are many ways that a digital marketing agency Chester will go about do that but, in the end, marketing is still about encouraging people to buy products and use your services.  For Affordable SEO packages in UK visit Vivid SEO.

If you want to directly boost sales through digital marketing techniques, you need to follow these steps:

1. Focus on the strengths of your products.

If your marketing effort is successful, it can make your products more enticing. If you already have an excellent product, you need to make the content persuasive. People have to be convinced that your products are worth buying over your competitor’s products.

Making great products is a good thing, but you won’t sell many of them without an effective digital marketing campaign that can focus on the strengths of those products.

2. Use key phrases that sell.

Once you identify your target audience, you will know how to reach them. Your customers can be more responsive to specific key phrases that are incorporated into blog and social media posts.

As an example, a key phrase may represent the common needs of your targeted audience and can be used to offer services that people are looking for as well. To know more information on SEO Services check Tamc2011

3. Create enticing content.

You will establish a strong brand by sending out well-written and impactful content. Content is a good way to connect with your audience and if you want to directly generate sales with your content, it should be designed to do so.

After reading, listening or watching the content, potential customers should be genuinely convinced that your products are the best products for their needs.

4. Implement organic SEO methods.

SEO is one of the best methods to ensure long-term sales. Your digital marketing campaign should also include SEO techniques that are essential to getting your website ranked high in the search results.

There is no method that can give overnight SEO results, but you can still gain good search engine ranking by being consistent, although it might take some time.

5. Start PPC campaigns.

The rule of spending money to make money also applies to your digital marketing campaign efforts. A PPC campaign is the quickest way to increase your sales as your PPC ads will be placed in strategic locations with high visibility on the page.

As an example, with AdWords, your ads will be placed right above the 1st rank position, giving search engine users the illusion that it’s part of the search results.

If your sales could use a boost or your digital marketing campaign could use some expert advice, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

Top 6 Social Media That Will Take Over In 2018

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Social media is changing at a rapid pace.

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch.

Due to its popularity, many businesses are now posting stories regularly, too.

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Check For Digital Marketing Agency in Vivid Digital

Top 5 social media trends to know for 2018

1. Social Listening

22% of marketers used social listening strategies in 2017, and 24% plan to listen on social media in 2018. But only 31% of marketers think that their current listening strategy is fully effective. The growth in this area continues to be sluggish, I believe, because of the amount of time that it takes to develop, implement, and keep a solid social listening strategy going. It isn’t something companies should take lightly, and it seems like a huge investment in hours to get that up and running.

By listening online, brands can be agile, and take advantage of marketing opportunities that arise in real-time. The best way to put together a social listening strategy is to sign up with a social listening software that not only has wide listening ability across the web, but a service offering that will help you strategize, knowing your specific business goals and objectives.It isn’t enough to have the tools at your disposal if you don’t have a clear-cut idea of how your listening relates to your overall business strategy.

2. Data-based Marketing

Number six and number three in the social infographic below both have to do with leveraging data to build better customer relationships. According to the infographic, data from social sites, campaigns, and other customer interactions is being used to engage audiences. It’s true, but looking at the numbers for social listening, there’s a lot of room for improvement.

The benefit isn’t just for the business, though. There’s two sides of this coin. Think of yourself as a consumer. Have you ever been excited to see something interesting right there in your news feed — or on the sidebar of a blog? (There’s the social advertising aspect: number two in the infographic.) When companies measure and react to their social data, users will receive content that is better targeted to their wants and needs. Businesses will be more effective if they use social and web-based data to figure out the what kind of content the user wants, where they want it, and when they understand the best times for delivery.

3. Integrating Social Media Company-Wide

The social media department isn’t the only place where social media should be used. In fact, your company shouldn’t have a social media department at all. The product development people should be monitoring the web and measuring social results for insight, the customer service team should be responding to customer concerns through social accounts, the HR people should be utilizing social tools to recruit and qualify top talent, and all of your marketing campaigns should have integrated social media components that will help amplify their reach and increase engagement. For SEO Companies in London visit here

Again, make sure you partner with a company that’s not only ready to fill your software needs, but also help you map out strategies for this. Here’s four case studies into company-wide social integration that may help get you started.

4. Visual-based Marketing

With this trend, I’m not talking solely about the rise of Pinterest and Instagram as effective marketing tools. Both Twitter and Facebook have redesigned the look and feel of their timelines recently to accommodate larger images. In fact, 77% of brand posts shared on Facebook are photos.

The right image can tell a story faster and more effectively than the biggest block of text, and that also goes for short video content. Adding a video to landing page can increase conversions by nearly 90%.

I guess I got on a roll there. After getting a little more in-depth into these concepts above, I feel like the infographic is now a bit extraneous, but here it is. If you have scrolled to the bottom of this blog because of the large block of text above (and I know you did, because #4), I urge to to start at the top and read through this real quick-like.

5. Higher Engagement Rates Between Brands & Customers

The connection between brands and consumers has never been closer than what we see today. Don’t believe us? The vivid Social Index discovered 1 in 3 consumers would mention a brand while sharing personal accomplishment on social media.Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.

Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products. It’s absolutely essential to keep your followers happy by providing a network where they can reach you. According to Instagram, at least 80% of its users already follow a brand on the network.

These types of opportunities can be great for your brand in 2018. Just in 2016, our Q2 Index found 89% of social media messages go ignored. While that number has likely dipped a bit over the year, brands still have the power to buck the trend and reach consumers through messages, mentions, comments and more.Don’t leave your golden chances for communication behind. In 2018, it’s going to continue to be about making relationships and providing feedback when users need it the most from you.

6. Customizable Chatbots

As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chatbots.Much like we mentioned last year, social media trends in 2018 point toward another period of growth with chatbots. If we look at the history of chatbots, we see a major spike throughout the previous year, and that growth is likely to continue.

On Facebook Messenger alone, there are more than 100,000 chatbots in use to gather information, give product guidance and take actual orders. In fact, chatbots on Facebook Messenger have been shown to increase organizational productivity by up to 3.5 times.While more companies implement chatbots, one thing has become clear–not all chatbots are created equally.This means brands rely more on customization of chatbots to answer specific requests.

Vivid Social heard you loud and clear, which is why we created our own Bot Builder for automation conversation workflows. The feature allows brands to easily create, preview and deploy chatbots to their Twitter or Facebook in minutes.We teamed up with our friends over at Evernote to implement a Twitter chatbot to help with their social customer care strategy. What happened? Evernote saw the number of customers helped through direct messages increase by 80% each month.

The company also saw an 18% decline in replies sent per conversation, limiting the workload for its social media team. Success stories like this are likely to increase in 2018 as more brands turn to custom chatbots. If you want more information on our Bot Builder or want to see it in action, request a demo today!

Guidelines On Applying & Developing Web Design Personas

Customer scenarios (customer journeys) can and should be developed for different personas.A customer scenario is a set of tasks that a particular customer wants or needs to do in order to accomplish his or her desired outcome.

You can see that scenarios can be developed for each persona. For an online bank, scenarios might include:

1. New customer – opening online account

2 . Existing customer – transferring an account online

3. Existing customer – finding an additional product

Each scenario is split up into a series of steps or tasks before the scenario is completed. These steps can be best thought of as a series of questions a visitor asks. These questions identify the different information needs of different customer types at different stages in the buying process. For Digital Marketing Companies Check Vivid Digital 

The use of scenarios is a simple, but very powerful web design technique that is still relatively rare in web site design. Evidence of the use of scenarios and persons in sites are when the needs of a range of audiences are accommodated with navigation, links and search to answer specific questions. Clear steps in a booking process are also an indication of the use of this approach.

The approach has the benefits of:

1 . Fostering customer centricity;

2. Identifies detailed information needs and steps required by customers;

3. Can be used to both test existing web site designs or prototypes and to devise new designs

4. Can be used to compare and test the strength and clarity of communication of proposition on different web sites.

5. Can be linked to specific marketing outcomes required by site owners.

Guidelines on developing web design personas

Finally, have some top-level guidelines and ideas on what can be included when developing a persona. Start or end with giving your persona a name. The detailed stages are:

1. Build personal attributes into personas:

A) Demographic: Age, gender, education, occupation and for B2B, company size, position in buying unit.

B) Psychographic: Goals, tasks, motivation

C) Webographics: Web experience (months), usage location (home or work), usage platform (desktop, tablet, mobile), usage frequency, social media sites, favourite sites in and out of category

2. Remember that personas are only models of characteristics and environment:

A) Design targets

B) Stereo-types

C) 3 or 4 usually suffice to improve general usability, but more needed for specific behaviours

D) Choose one primary persona whom, if satisfied means others are likely to be satisfied

3. Different scenarios or customer journeys can be developed for each persona as explained further below: A) Write 3 or 4, for example: Information seeking scenario (leads to site registration), Purchase scenario – new customer (leads to sale), Purchase scenario – existing customer (leads to sale).

Once different personas have been developed who are representative of key site visitor types or customer types, a primary persona is sometimes identified. Wodtke (2002) says:

“Your primary persona needs to be a common user type who is both important to the business success of the product and needy from a design point of view – in other words, a beginner user or a technologically challenged one”. SEO Agency in Hyderabad visit  here

She also says that secondary personas can also be developed such as super-users or complete novices. Complementary personas are those that don’t fit into the main categories or display unusual behaviour. Such complementary personas help ‘out-of-box thinking’ and offer choices or content that may appeal to all users.

Guidelines on applying web design personas

Thanks to our expert commentator, Richard Sedley of Seren for contributing these.

 A) Get sign off from all key stakeholders in business that these are accurate representations of their audience because if they disagree the personas won’t get used (which is what usually happens).

B) How personas are presented is also essential: Create pocket cards of people in projects to carry around, place at the front of reports and documents to show who your target audiences are, create life-size cut outs. One of our clients is even proposing using actors for a day so that staff and team members can ‘meet their personas’

C) Personas are used to help those in teams that might never meet the customer. Development team use them to ensure that as specs change (which they do) in a project life-cycle you don’t lose site of who you are designing and building for.

The Core Concepts & Favorite Resources For A Beginner’s Guide In Digital Marketing Are

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Navigating the digital marketing landscape can be daunting. Professionals and sales people use acronyms that sound complex and difficult to comprehend. Searching the Internet for answers or strategies results in millions of articles, workshops, and templates that can be overwhelming if you’re just starting out. We know it can be frustrating, which is why we’re here to help.

We have compiled a list of digital marketing core concepts to get you started and make you feel (and sound) like a pro. To dig deeper into current trends, strategies, and tools, we rounded out the list with a few of our favorite resources that feature articles about digital marketing trends, strategies, and tutorials. Check For Digital Marketing Agency in Vivid Digital 

List of Digital Marketing Core Concepts are as follows :

Inbound Marketing

Inbound marketing is the opposite of spam, telemarketing, or cold-calling marketing methods. “Inbound” refers to the customers voluntarily coming in to your company or brand through your blog posts, ebooks, social media profiles, or other channels they find helpful or engaging. Old methods, now called “outbound” are disruptive and unsolicited by the buyer.

Content Marketing

Content marketing is a non-interruptive marketing method that consists of you delivering information that is helpful to your buyer. By providing solutions to their problems, you become a trusted source and, ideally, service provider. These deliverables could be blog articles, ebooks, or webinars.

Email Marketing

Email marketing utilizes your list of qualified email contacts to share direct messaging such as ads, educational content, sales/special offers, or company updates that impact your audience. When done well, email marketing can increase customer loyalty and can be tailored to specific segments of your email list using email automation.

Influencer Marketing

With so many competing voices online, influencer marketing is a method that engages key individuals that have influence over your audience and getting those individuals to share your product or service with their networks. The concept is built on long-standing social networks built on influence and admiration.

List of Digital Marketing Recommended Resources are as follows : 

Business 2 Community (B2C)

B2C is a digital marketing news site, featuring blog posts about top trends, news, and expert analysis. They share articles about social media, digital marketing, content marketing, social selling, and more.  SEO Services in Hyderabad visit here

Hootsuite

Hootsuite is a social media management tool that allows users to manage multiple social media profiles in one dashboard, as well as setup RSS feed auto-posting and keyword monitoring.

HubSpot

HubSpot is an inbound marketing software platform that implements inbound marketing strategies and utlizes data collection and analysis to determine successes and next steps. They regularly share articles with strategies and information about marketing, sales, and agency.

Kissmetrics

Kissmetrics is a web analytics solution that has built in marketing-focused tracking and reporting, such as the effectiveness of marketing channels or the time it takes for a user to convert. Their articles focuses on analytics, marketing, and testing.

Marketo

Marketo provides marketing automation software for companies, including tools like lead and prospect scoring. They post a variety of articles about utilizing metrics in marketing and general trends

TBH Creative (of course!)

At TBH Creative, we are an energetic, reliable, and full-service web design company located in Indianapolis. We build successful online strategies and high-end website solutions for businesses.