Social media is changing at a rapid pace.
For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch.
Due to its popularity, many businesses are now posting stories regularly, too.
To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Check For Digital Marketing Agency in Vivid Digital
Top 5 social media trends to know for 2018
1. Social Listening
22% of marketers used social listening strategies in 2017, and 24% plan to listen on social media in 2018. But only 31% of marketers think that their current listening strategy is fully effective. The growth in this area continues to be sluggish, I believe, because of the amount of time that it takes to develop, implement, and keep a solid social listening strategy going. It isn’t something companies should take lightly, and it seems like a huge investment in hours to get that up and running.
By listening online, brands can be agile, and take advantage of marketing opportunities that arise in real-time. The best way to put together a social listening strategy is to sign up with a social listening software that not only has wide listening ability across the web, but a service offering that will help you strategize, knowing your specific business goals and objectives.It isn’t enough to have the tools at your disposal if you don’t have a clear-cut idea of how your listening relates to your overall business strategy.
2. Data-based Marketing
Number six and number three in the social infographic below both have to do with leveraging data to build better customer relationships. According to the infographic, data from social sites, campaigns, and other customer interactions is being used to engage audiences. It’s true, but looking at the numbers for social listening, there’s a lot of room for improvement.
The benefit isn’t just for the business, though. There’s two sides of this coin. Think of yourself as a consumer. Have you ever been excited to see something interesting right there in your news feed — or on the sidebar of a blog? (There’s the social advertising aspect: number two in the infographic.) When companies measure and react to their social data, users will receive content that is better targeted to their wants and needs. Businesses will be more effective if they use social and web-based data to figure out the what kind of content the user wants, where they want it, and when they understand the best times for delivery.
3. Integrating Social Media Company-Wide
The social media department isn’t the only place where social media should be used. In fact, your company shouldn’t have a social media department at all. The product development people should be monitoring the web and measuring social results for insight, the customer service team should be responding to customer concerns through social accounts, the HR people should be utilizing social tools to recruit and qualify top talent, and all of your marketing campaigns should have integrated social media components that will help amplify their reach and increase engagement. For SEO Companies in London visit here
Again, make sure you partner with a company that’s not only ready to fill your software needs, but also help you map out strategies for this. Here’s four case studies into company-wide social integration that may help get you started.
4. Visual-based Marketing
With this trend, I’m not talking solely about the rise of Pinterest and Instagram as effective marketing tools. Both Twitter and Facebook have redesigned the look and feel of their timelines recently to accommodate larger images. In fact, 77% of brand posts shared on Facebook are photos.
The right image can tell a story faster and more effectively than the biggest block of text, and that also goes for short video content. Adding a video to landing page can increase conversions by nearly 90%.
I guess I got on a roll there. After getting a little more in-depth into these concepts above, I feel like the infographic is now a bit extraneous, but here it is. If you have scrolled to the bottom of this blog because of the large block of text above (and I know you did, because #4), I urge to to start at the top and read through this real quick-like.
5. Higher Engagement Rates Between Brands & Customers
The connection between brands and consumers has never been closer than what we see today. Don’t believe us? The vivid Social Index discovered 1 in 3 consumers would mention a brand while sharing personal accomplishment on social media.Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.
Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products. It’s absolutely essential to keep your followers happy by providing a network where they can reach you. According to Instagram, at least 80% of its users already follow a brand on the network.
These types of opportunities can be great for your brand in 2018. Just in 2016, our Q2 Index found 89% of social media messages go ignored. While that number has likely dipped a bit over the year, brands still have the power to buck the trend and reach consumers through messages, mentions, comments and more.Don’t leave your golden chances for communication behind. In 2018, it’s going to continue to be about making relationships and providing feedback when users need it the most from you.
6. Customizable Chatbots
As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chatbots.Much like we mentioned last year, social media trends in 2018 point toward another period of growth with chatbots. If we look at the history of chatbots, we see a major spike throughout the previous year, and that growth is likely to continue.
On Facebook Messenger alone, there are more than 100,000 chatbots in use to gather information, give product guidance and take actual orders. In fact, chatbots on Facebook Messenger have been shown to increase organizational productivity by up to 3.5 times.While more companies implement chatbots, one thing has become clear–not all chatbots are created equally.This means brands rely more on customization of chatbots to answer specific requests.
Vivid Social heard you loud and clear, which is why we created our own Bot Builder for automation conversation workflows. The feature allows brands to easily create, preview and deploy chatbots to their Twitter or Facebook in minutes.We teamed up with our friends over at Evernote to implement a Twitter chatbot to help with their social customer care strategy. What happened? Evernote saw the number of customers helped through direct messages increase by 80% each month.
The company also saw an 18% decline in replies sent per conversation, limiting the workload for its social media team. Success stories like this are likely to increase in 2018 as more brands turn to custom chatbots. If you want more information on our Bot Builder or want to see it in action, request a demo today!