Tag Archives: Digital Marketing

Three Smart Tips To Leverage Instagram To Boost e-commerce Traffic & Sales

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You know that big e-commerce stores leverage user-generated images on Instagram to engage with their customers. That is because the photo-sharing site is the best platform to connect with your targeted audience and boost traffic and sales. Be it big or small online stores, most of them are aware of the marketing opportunities with Instagram’s visitors.

E-commerce marketers can reach out to 100 million active visitors snapping more than 40 million pictures every day and posting thousands of comments each second. Therefore, Instagram is more than just a platform to post your selfie and dog photos. Your customers are taking snaps and discussing products daily on this platform.For more info visit SEO Company in Hyderabad .

Here are three smart tips to leverage Instagram to boost e-commerce traffic and sales:

Use only an appropriate campaign hashtag

You would like to aggregate your content through hashtags. Therefore, make it simpler for your audience to share pictures related to your business by opting for a hashtag that strikes the right balance between simplicity and uniqueness. Avoid using too many around the hashtag. Make it brand worthy and outstanding instead.

Focus on hidden words if you want to use many words. The correct use of hashtags will help you earn real Instagram likes. Your visitors or customers must remember your brand through a popular hashtag that defines your business as well as relevant.

Start a campaign or an exciting contest

Pique your audience attention through a campaign or contest. It will keep your prospects hooked. They will share the relevant brand photos that you can curate, aggregate, and highlight. Let us explain this point with the help of an example. Say, for instance, you sell online garments and planning a summer sale.For Affordable SEO pricing in London check Vivid SEO.

You launch an Instagram campaign like “post photos of summer moments and win a $650 gift voucher”. You can give your visitors hints like posting an original photo of taking a dip in the swimming and enjoying a refreshing drink to beat the heat. It can be anything related to summer fun. People will find such a contest exciting and resonate.

Highlight your gallery

If you want to make the best use of photos, especially the user-generated ones, then display them in your gallery. When launching a photo contest, after when submissions are over, keep them in a gallery so that people can view them. If you do not display the photos to live online, it is a complete waste of your time, effort, and valuable resources.

Based on your business goals, you may like to host a micro-site for displaying the photos in a Facebook page tab. You should use the right tools to moderate the images. You would not like to use images with hashtags right from Instagram’s API sans any moderation. Once you know how to make the best of the photos and display them in a gallery, half your marketing efforts are complete.To know more details on SEO Services visit Bigintmedia

Final Word

Once you know how to drive user engagement to boost your e-commerce traffic, generating leads and sales is not that difficult.

LinkedIn Ads vs. Facebook Ads

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Both Facebook and LinkedIn provide a diverse range of ad types, including carousel, video, and lead ads. Since Facebook has a larger user base, your ads are capable of reaching more people. With Facebook you can also target based on more personalized information, like behavior or life milestones. However, LinkedIn offers its own targeting capabilities, and is better at lead generation for businesses.

Finally, let’s touch on the Ads aspect of both platforms.

In terms of variety, both platforms have reached pretty equal footing this year.

While Facebook has boasted a diverse range of ad types for years (we’re talking canvas, carousel, video, dynamic, and lead ads just to name a few), LinkedIn has just added a swathe of different ad types to its mix — including video, carousel, lead ads, and Sponsored InMail content.

Targeting-wise, if you think Facebook has the capability of reaching more people, you’re right. However, this doesn’t mean that LinkedIn doesn’t have powerful targeting capabilities — in fact, it very much does.

Both platforms are centered around user input and serve up ads and content relevant to the information their members give them. For Website design services check RavisNY,

In both Facebook and LinkedIn you can target people based on job title, household income, company, location, and age on both platforms, but you can dig a little deeper on Facebook, targeting users depending on their life milestones, behavior, and more personalized information.

If you’re targeting other businesses, it’s worth bearing in mind that the information on LinkedIn (like job titles and employers) tends to be kept up-to-date more than the information on Facebook, which means you might get more accurate hits if you’re specifically trying to reach people in a certain type of role or industry.

Lastly, it’s important to consider cost.

Usually, you get more for your money on Facebook. This is simply because there are millions more people on the platform who are on-site for far longer than those on LinkedIn. This means that Facebook can afford to serve cheaper ads, because there is less chance of one user seeing the same ad over and over again.

Who Wins? You Decide

While LinkedIn and Facebook do share some very obvious similarities, it’s clear their purpose, and the way people use each site, is quite different.To know more info on SEO Services check Kotra

Which one you decide to use depends entirely on what industry you’re in, who you’re trying to reach, and your marketing goals.

Ultimately, it’s important to note that, ideally, you’ll use both channels to reach your audience wherever they want to be met. Perhaps you use LinkedIn for a targeted lead generation campaign, while you use Facebook to increase brand awareness and engage with your customers.

At the end of the day, both sites offer valuable opportunities to grow your company. However, you’ll hopefully use this guide to decide which site deserves more of your time and resources, and which can give your company the highest ROI.

How To Fix Twitter’s Biggest Annoyances

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Many Twitter users encounter more problems with the site and its proper use than any other social media site and they feel that there really isn’t anything they can do about it.

They need Twitter for their business so they just put up with the annoyances day after day, tweet after tweet. The good thing is that you don’t have to and we have listed some of the biggest complaints about Twitter and some helpful tips on what to do about them. For more details check  SEO Agency in London.

SPAM FOLLOWERS

Twitter users report a high volume of spam followers with some users reporting tens of thousands of these spammers. If you suspect that you have spam followers, you can easily find out by using some online tools such as Fake Follower Check.

You’ll be prompted to connect your account in which you will need to upgrade to remove spam followers. The upgrade to remove followers is inexpensive with the option to cancel at any time, but it’s a small price to pay to assure you have a quality following for your business.

TOO MANY INBOX MESSAGES

With advanced software that creates automated direct messages, it’s not uncommon to have hundreds of Twitter messages in your inbox on a daily basis. You probably have found that there is no way to select all of the messages and delete them in Twitter; you have to do so one at a time. For Best web development company in New York visit RavisNY.

There is a tool that can do it for you! It’s called DM Cleaner and all you have to do is connect your account and delete your messages all at once instead of one at a time.

ACCOUNT SUSPENSION

Because Twitter has a significant number of spammers, the company is not afraid to suspend accounts that could be in violation of their best practices. It can bring you down to log into your account one day and see that it has been suspended.

The main reason for this is that the Twitter user is following too many people at one time, especially on accounts that are relatively new and do not have an established following.

Right away when you find out your account has been suspended, you’ll see the option to “Learn More”. Click that option and appeal the suspension. Be sure to check your email and respond to the email that Twitter sends you regarding the appeal so that you have a better chance of successfully reinstating your Twitter account. To know more information on SEO Services visit Kotra

These are just some of the more popular complaints about Twitter and even though they may seem small, anyone who has dealt with any of these will understand how annoying they are and will appreciate the tips we have provided. Happy Tweeting!

Grow Your Business With Google +

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Those of you familiar with social media and the various channels available to today’s small businesses know that Google+ is not usually the first name people think of when creating an effective social media marketing campaign.

Does that mean that you should overlook it as an option for your business? In my opinion, doing so would be a big mistake and could give your competitors that are using Google+ a distinct market advantage. For SEO Companies in Hyderabad visit Vivid Digital

Sure, Google+ isn’t the number one social media channel, but that doesn’t mean it’s not in the top 3. For business owners who are serious about taking their business to the next level online, Google+ is the number one way to do it. Is Google+ easy to use and understand?

Yes and no. Many clients that come to Vivid SEO ask us about Google+ and how they can make it more effective for their needs and our social media marketing experts do our best to explain how Google + works and how it can be put to work for them.

When we create a social media marketing campaign around Google+, you can be sure that your business will get the most exposure in the right markets without any guessing. We ensure our clients receive the high quality content needed to be successful on Google+ and drive the traffic they need to their websites resulting in sales. For Best web development company in Hyderabad visit Vivid Design Consultancy.

That sounds easy enough, but for the new business owner trying to do it on their own, it can become daunting. Google+ offers a wide range of groups and communities surrounding a multitude of different subjects.

Within these subjects you’ll find just about any industry or niche of business you can imagine and the best way to generate new followers for your business’ Google+ page is to become involved in one of those groups that are related to your industry.

By becoming a leader in any one or a number of groups related to your field of business, you will begin to gain a following as others rely on you or your business for advice and information pertaining to the niche.

If all of this sounds confusing or seems difficult, don’t stress, the experts at Vivid SEO are here to create a social media management plan that will help your business become better established on Google+ and help you use this social media channel to your benefit. Contact us today and see what we can do for your business now. For more details on SEO Services check Icadl2013

5 Ways Digital Marketing Boosts Offline Sales

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The goal of any digital marketing campaign is to increase brand awareness, attract traffic and directly generate sales.

There are many ways that a digital marketing agency Chester will go about do that but, in the end, marketing is still about encouraging people to buy products and use your services.  For Affordable SEO packages in UK visit Vivid SEO.

If you want to directly boost sales through digital marketing techniques, you need to follow these steps:

1. Focus on the strengths of your products.

If your marketing effort is successful, it can make your products more enticing. If you already have an excellent product, you need to make the content persuasive. People have to be convinced that your products are worth buying over your competitor’s products.

Making great products is a good thing, but you won’t sell many of them without an effective digital marketing campaign that can focus on the strengths of those products.

2. Use key phrases that sell.

Once you identify your target audience, you will know how to reach them. Your customers can be more responsive to specific key phrases that are incorporated into blog and social media posts.

As an example, a key phrase may represent the common needs of your targeted audience and can be used to offer services that people are looking for as well. To know more information on SEO Services check Tamc2011

3. Create enticing content.

You will establish a strong brand by sending out well-written and impactful content. Content is a good way to connect with your audience and if you want to directly generate sales with your content, it should be designed to do so.

After reading, listening or watching the content, potential customers should be genuinely convinced that your products are the best products for their needs.

4. Implement organic SEO methods.

SEO is one of the best methods to ensure long-term sales. Your digital marketing campaign should also include SEO techniques that are essential to getting your website ranked high in the search results.

There is no method that can give overnight SEO results, but you can still gain good search engine ranking by being consistent, although it might take some time.

5. Start PPC campaigns.

The rule of spending money to make money also applies to your digital marketing campaign efforts. A PPC campaign is the quickest way to increase your sales as your PPC ads will be placed in strategic locations with high visibility on the page.

As an example, with AdWords, your ads will be placed right above the 1st rank position, giving search engine users the illusion that it’s part of the search results.

If your sales could use a boost or your digital marketing campaign could use some expert advice, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

Top 6 Social Media That Will Take Over In 2018

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Social media is changing at a rapid pace.

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch.

Due to its popularity, many businesses are now posting stories regularly, too.

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Check For Digital Marketing Agency in Vivid Digital

Top 5 social media trends to know for 2018

1. Social Listening

22% of marketers used social listening strategies in 2017, and 24% plan to listen on social media in 2018. But only 31% of marketers think that their current listening strategy is fully effective. The growth in this area continues to be sluggish, I believe, because of the amount of time that it takes to develop, implement, and keep a solid social listening strategy going. It isn’t something companies should take lightly, and it seems like a huge investment in hours to get that up and running.

By listening online, brands can be agile, and take advantage of marketing opportunities that arise in real-time. The best way to put together a social listening strategy is to sign up with a social listening software that not only has wide listening ability across the web, but a service offering that will help you strategize, knowing your specific business goals and objectives.It isn’t enough to have the tools at your disposal if you don’t have a clear-cut idea of how your listening relates to your overall business strategy.

2. Data-based Marketing

Number six and number three in the social infographic below both have to do with leveraging data to build better customer relationships. According to the infographic, data from social sites, campaigns, and other customer interactions is being used to engage audiences. It’s true, but looking at the numbers for social listening, there’s a lot of room for improvement.

The benefit isn’t just for the business, though. There’s two sides of this coin. Think of yourself as a consumer. Have you ever been excited to see something interesting right there in your news feed — or on the sidebar of a blog? (There’s the social advertising aspect: number two in the infographic.) When companies measure and react to their social data, users will receive content that is better targeted to their wants and needs. Businesses will be more effective if they use social and web-based data to figure out the what kind of content the user wants, where they want it, and when they understand the best times for delivery.

3. Integrating Social Media Company-Wide

The social media department isn’t the only place where social media should be used. In fact, your company shouldn’t have a social media department at all. The product development people should be monitoring the web and measuring social results for insight, the customer service team should be responding to customer concerns through social accounts, the HR people should be utilizing social tools to recruit and qualify top talent, and all of your marketing campaigns should have integrated social media components that will help amplify their reach and increase engagement. For SEO Companies in London visit here

Again, make sure you partner with a company that’s not only ready to fill your software needs, but also help you map out strategies for this. Here’s four case studies into company-wide social integration that may help get you started.

4. Visual-based Marketing

With this trend, I’m not talking solely about the rise of Pinterest and Instagram as effective marketing tools. Both Twitter and Facebook have redesigned the look and feel of their timelines recently to accommodate larger images. In fact, 77% of brand posts shared on Facebook are photos.

The right image can tell a story faster and more effectively than the biggest block of text, and that also goes for short video content. Adding a video to landing page can increase conversions by nearly 90%.

I guess I got on a roll there. After getting a little more in-depth into these concepts above, I feel like the infographic is now a bit extraneous, but here it is. If you have scrolled to the bottom of this blog because of the large block of text above (and I know you did, because #4), I urge to to start at the top and read through this real quick-like.

5. Higher Engagement Rates Between Brands & Customers

The connection between brands and consumers has never been closer than what we see today. Don’t believe us? The vivid Social Index discovered 1 in 3 consumers would mention a brand while sharing personal accomplishment on social media.Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.

Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products. It’s absolutely essential to keep your followers happy by providing a network where they can reach you. According to Instagram, at least 80% of its users already follow a brand on the network.

These types of opportunities can be great for your brand in 2018. Just in 2016, our Q2 Index found 89% of social media messages go ignored. While that number has likely dipped a bit over the year, brands still have the power to buck the trend and reach consumers through messages, mentions, comments and more.Don’t leave your golden chances for communication behind. In 2018, it’s going to continue to be about making relationships and providing feedback when users need it the most from you.

6. Customizable Chatbots

As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chatbots.Much like we mentioned last year, social media trends in 2018 point toward another period of growth with chatbots. If we look at the history of chatbots, we see a major spike throughout the previous year, and that growth is likely to continue.

On Facebook Messenger alone, there are more than 100,000 chatbots in use to gather information, give product guidance and take actual orders. In fact, chatbots on Facebook Messenger have been shown to increase organizational productivity by up to 3.5 times.While more companies implement chatbots, one thing has become clear–not all chatbots are created equally.This means brands rely more on customization of chatbots to answer specific requests.

Vivid Social heard you loud and clear, which is why we created our own Bot Builder for automation conversation workflows. The feature allows brands to easily create, preview and deploy chatbots to their Twitter or Facebook in minutes.We teamed up with our friends over at Evernote to implement a Twitter chatbot to help with their social customer care strategy. What happened? Evernote saw the number of customers helped through direct messages increase by 80% each month.

The company also saw an 18% decline in replies sent per conversation, limiting the workload for its social media team. Success stories like this are likely to increase in 2018 as more brands turn to custom chatbots. If you want more information on our Bot Builder or want to see it in action, request a demo today!

Guidelines On Applying & Developing Web Design Personas

Customer scenarios (customer journeys) can and should be developed for different personas.A customer scenario is a set of tasks that a particular customer wants or needs to do in order to accomplish his or her desired outcome.

You can see that scenarios can be developed for each persona. For an online bank, scenarios might include:

1. New customer – opening online account

2 . Existing customer – transferring an account online

3. Existing customer – finding an additional product

Each scenario is split up into a series of steps or tasks before the scenario is completed. These steps can be best thought of as a series of questions a visitor asks. These questions identify the different information needs of different customer types at different stages in the buying process. For Digital Marketing Companies Check Vivid Digital 

The use of scenarios is a simple, but very powerful web design technique that is still relatively rare in web site design. Evidence of the use of scenarios and persons in sites are when the needs of a range of audiences are accommodated with navigation, links and search to answer specific questions. Clear steps in a booking process are also an indication of the use of this approach.

The approach has the benefits of:

1 . Fostering customer centricity;

2. Identifies detailed information needs and steps required by customers;

3. Can be used to both test existing web site designs or prototypes and to devise new designs

4. Can be used to compare and test the strength and clarity of communication of proposition on different web sites.

5. Can be linked to specific marketing outcomes required by site owners.

Guidelines on developing web design personas

Finally, have some top-level guidelines and ideas on what can be included when developing a persona. Start or end with giving your persona a name. The detailed stages are:

1. Build personal attributes into personas:

A) Demographic: Age, gender, education, occupation and for B2B, company size, position in buying unit.

B) Psychographic: Goals, tasks, motivation

C) Webographics: Web experience (months), usage location (home or work), usage platform (desktop, tablet, mobile), usage frequency, social media sites, favourite sites in and out of category

2. Remember that personas are only models of characteristics and environment:

A) Design targets

B) Stereo-types

C) 3 or 4 usually suffice to improve general usability, but more needed for specific behaviours

D) Choose one primary persona whom, if satisfied means others are likely to be satisfied

3. Different scenarios or customer journeys can be developed for each persona as explained further below: A) Write 3 or 4, for example: Information seeking scenario (leads to site registration), Purchase scenario – new customer (leads to sale), Purchase scenario – existing customer (leads to sale).

Once different personas have been developed who are representative of key site visitor types or customer types, a primary persona is sometimes identified. Wodtke (2002) says:

“Your primary persona needs to be a common user type who is both important to the business success of the product and needy from a design point of view – in other words, a beginner user or a technologically challenged one”. SEO Agency in Hyderabad visit  here

She also says that secondary personas can also be developed such as super-users or complete novices. Complementary personas are those that don’t fit into the main categories or display unusual behaviour. Such complementary personas help ‘out-of-box thinking’ and offer choices or content that may appeal to all users.

Guidelines on applying web design personas

Thanks to our expert commentator, Richard Sedley of Seren for contributing these.

 A) Get sign off from all key stakeholders in business that these are accurate representations of their audience because if they disagree the personas won’t get used (which is what usually happens).

B) How personas are presented is also essential: Create pocket cards of people in projects to carry around, place at the front of reports and documents to show who your target audiences are, create life-size cut outs. One of our clients is even proposing using actors for a day so that staff and team members can ‘meet their personas’

C) Personas are used to help those in teams that might never meet the customer. Development team use them to ensure that as specs change (which they do) in a project life-cycle you don’t lose site of who you are designing and building for.

The Core Concepts & Favorite Resources For A Beginner’s Guide In Digital Marketing Are

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Navigating the digital marketing landscape can be daunting. Professionals and sales people use acronyms that sound complex and difficult to comprehend. Searching the Internet for answers or strategies results in millions of articles, workshops, and templates that can be overwhelming if you’re just starting out. We know it can be frustrating, which is why we’re here to help.

We have compiled a list of digital marketing core concepts to get you started and make you feel (and sound) like a pro. To dig deeper into current trends, strategies, and tools, we rounded out the list with a few of our favorite resources that feature articles about digital marketing trends, strategies, and tutorials. Check For Digital Marketing Agency in Vivid Digital 

List of Digital Marketing Core Concepts are as follows :

Inbound Marketing

Inbound marketing is the opposite of spam, telemarketing, or cold-calling marketing methods. “Inbound” refers to the customers voluntarily coming in to your company or brand through your blog posts, ebooks, social media profiles, or other channels they find helpful or engaging. Old methods, now called “outbound” are disruptive and unsolicited by the buyer.

Content Marketing

Content marketing is a non-interruptive marketing method that consists of you delivering information that is helpful to your buyer. By providing solutions to their problems, you become a trusted source and, ideally, service provider. These deliverables could be blog articles, ebooks, or webinars.

Email Marketing

Email marketing utilizes your list of qualified email contacts to share direct messaging such as ads, educational content, sales/special offers, or company updates that impact your audience. When done well, email marketing can increase customer loyalty and can be tailored to specific segments of your email list using email automation.

Influencer Marketing

With so many competing voices online, influencer marketing is a method that engages key individuals that have influence over your audience and getting those individuals to share your product or service with their networks. The concept is built on long-standing social networks built on influence and admiration.

List of Digital Marketing Recommended Resources are as follows : 

Business 2 Community (B2C)

B2C is a digital marketing news site, featuring blog posts about top trends, news, and expert analysis. They share articles about social media, digital marketing, content marketing, social selling, and more.  SEO Services in Hyderabad visit here

Hootsuite

Hootsuite is a social media management tool that allows users to manage multiple social media profiles in one dashboard, as well as setup RSS feed auto-posting and keyword monitoring.

HubSpot

HubSpot is an inbound marketing software platform that implements inbound marketing strategies and utlizes data collection and analysis to determine successes and next steps. They regularly share articles with strategies and information about marketing, sales, and agency.

Kissmetrics

Kissmetrics is a web analytics solution that has built in marketing-focused tracking and reporting, such as the effectiveness of marketing channels or the time it takes for a user to convert. Their articles focuses on analytics, marketing, and testing.

Marketo

Marketo provides marketing automation software for companies, including tools like lead and prospect scoring. They post a variety of articles about utilizing metrics in marketing and general trends

TBH Creative (of course!)

At TBH Creative, we are an energetic, reliable, and full-service web design company located in Indianapolis. We build successful online strategies and high-end website solutions for businesses.