Ford Ecosport First Drive,Review & Price in India


It all began when Renault launched the Duster in India. A completely new segment was created and it took the market by storm. The Duster, a nice and practical compact SUV turned out to be a runaway success and why not, it offered a lot for the price, right? Well, the answer to that question was delivered by Ford who launched the EcoSport which offered a bit more than the Duster and at a price which was a bit lesser. The EcoSport also became quite a success story until other compact SUVs started to flood the market. In a bid to generate more sales and of course to freshen up the product range, the American automaker has given a mid-life update to the baby SUV and here’s how it fares.


High-strength boron steel has been used in the EcoSport’s body-in-white to add torsional rigidity and improve the car’s occupant protection in the event of a crash or rollover — specifically in the door frames. A similar application of the material was applied to the related B-Max MPV to compensate for the absence of fixed B-pillars. The car is also Ford’s first ever to be developed entirely in South America. Its front strut, rear twist beam suspension configuration has been retuned for European tastes, as has its electro-mechanical power steering. Much of it, though, is already familiar. Like the Fiesta and the B-Max (and virtually every other small car), the EcoSport wears its dinky engines in the nose, where they exclusively drive the front wheels. Those wheels meet the ground courtesy of MacPherson struts at the front and a torsion beam to the rear, and they are stopped by front discs and rear drums. Trim levels comprise Titanium and Titanium X. You get a decent amount of kit in Titanium models, including climate control, a CD player with aux-in and USB connections, keyless entry and start, a cooled glove box, electric windows and front fog lights. Upgrading to Titanium X adds leather trim, 17-inch alloys, an auto-dimming rear view mirrors, rain-sensing wipers, automatic lights and cruise control. Arguably less likely to provoke ardour is the look of the thing. There’s nowhere to go with a baby crossover other than up, so it was inevitable that the EcoSport would be short and tall, but the bluff front end – splattered in lip gloss and shaped like a dust mask – is a feature that might take a lifetime to grow on you. Likewise, the side-opening rear door and the covered spare wheel attached to it


The interior of the EcoSport has Ford’s signature details in many places. The centre stack is particularly familiar. The chunky steering wheel and the centre stack have largely been borrowed from the new Fiesta. The seats are comfy and sport contrast stitched faux leather, with horizontal support squabs. The bug-eyed dials are another novel touch. The trim level that I was driving was the Titanium with the optional additions and the engine was the 1.0-litre EcoBoost with a manual gearbox. The interior has a certain feel of premiumness in terms of fit and finish quality, but the material quality is only about the same as that of the other vehicles in the sub-Rs.10 lakhs segment. The variant I was driving had six airbags, but I’m guessing that there will be lower trim variants without as many. But the side curtain airbags in the car apparently are the reason why there are no grab handles on the roof for the passengers. The seat position is nicely raised and you do get a commanding view of the road, but the thick base of the A-pillar does increase the blind spot on either side. The small quarter glass doesn’t manage to offer much in terms of improved visibility. Storage options abound and the rear 60:40 split bench seat can also be folded and flipped forward for increasing the boot space. And because the spare wheel is mounted on the hatch door, the loading height is lower in the boot. There is enough legroom at the rear. But even though the EcoSport’s overall width is more than the new Fiesta’s, the chunky door design tends to take up some of the lateral space. So, the rear bench will be a squeeze for three adults. The hatch door handle has been neatly integrated into the tail-lamp at the left, with the handle itself looking like a part of the lamp’s combination. The hatch door is hinged on its side to the left. It is said to have been strengthened and tested extensively. But my test vehicle did come up with a few rattles and squeaks towards the end of the test drive. The rear glass is quite narrow thanks to the design and the need for retaining space for the spare wheel on the hatch. So visibility is a bit restricted. But you do get parking assistance. The EcoSport is also said to be capable of wading through 550mm of water, just right for the flooded streets in our cities during monsoon.


; Now known to all, the EcoSport would be available in three engine trims which include 1.5L petrol and diesel engines along with the 1L EcoBoost engine. Since 1.5L is the clear winner in popularity as the Duster and Quanto too have it, we expected our test car to have the same. All hopes went flying by the window as we realized it’s plonked with the 1L EcoBoost engine. A night earlier to the drive, we were given a comprehensive and detailed explanation about the 1.0L EcoBoost engine and its perks. The company claims that this small engine which can fit on an A4 size paper and can be carried in a small suitcase equals 1.6 L petrol engines in performance. Call me orthodox but then this was difficult for me to believe it as I belong to the old school thought where strength of a vehicle is designated by the “CCs” it displace The EcoBoost engine breaks all such myths and brings a lot on the table. This one is the smallest engine in its class and Ford’s first three cylinder engine in the country. It produces a power output of 125PS and a peak torque of 170Nm. The company claims that the EcoBoost offers 8% more power than a 1.6L diesel engine and 7% more torque than a 1.6L petrol engine. To negate the demerits of a conventional 3 cylinder engine, Ford has intentionally unbalanced the pulley and flywheel with counteracting weights to act against the shaking forces of the engine and drive the energy in a less sensitive direction. The engine mounts uses also use the same theme. All about the EcoBoost engine seems fantastic on paper but then how does it react in real time conditions? This engine is not a fun engine to begin with. The drag in its performance is evident. In the initial rpms, the car just refuses to pull. The pull felt on the engine however decreases as it climbs higher rpms. Till 2500 rpm, it acts a commuter but post that it begins to get more active and responsive. Unlike in the Duster where you get a sweet noise of the turbocharger spooling, in the EcoSport it is more of the three cylinders scream which is not disappointing. The torque curve becomes a plateau post 1500rpm and it goes all the way till 4500 rpm. These figures are helpful while climbing terrains as well as in traffic conditions as it completely shun the use of gear shifts. The 5 speed manual transmission is very smooth and works seamlessly. Other than the EcoBoost, there is the 1.5-litre TiVCT 4 cylinder petrol engine which churns out 112 PS power at 6300 rpm and a peak torque of 140Nm at 4400 rpm. Diesel seekers get an option of 1.5-litre TDCi intercooled turbocharged diesel engine. This engine produces a peak power of 91PS at 3750 rpm and a torque of 204Nm between 2000 to 2750 rpm. The TiVCT engine has an optional 6 speed automatic transmission option. The EcoSport is an Urban offering in the SUV market. It is what a Honda CRV or a Mutsubishi Outlander is in the premium segment. It is not for the hard core off roaders but more for the occasional soft roaders. The tall ground clearance of 200mm is fantastic for Indian road conditions so the moon craters won’t be felt much. It has an approach angle of 25 degrees and a departure angle of 35 degrees. The EcoSport also claims to have an ability to wade through 550mms of water To sum up the good, bad and ugly of EcoSport, the EcoBoost 1-litre engine is not a fun to drive motor. It gets exhausted on long stretches of roads. The transmission is smooth and the engine scores more on torque than power. It is an ideal configuration for city driving where performance is minimal. The good rather fantasic bits about EcoSport are its handling and suspension. Ford cars are known for this and the EcoSport does a fab job too. It has no body roll. The reason of this is its aerodynamic design approach. Suspension setup is capable of taking vigorous bruises on the street. It is inclined on the softer side with sufficient dampening. The only issue faced was during high speed braking where the bite was not sufficient.We did a small off-road stint with it and were mighty impressed with its ground clearance and suspension. We got a real time mileage of 11Kmpl during our test run.


Ride and handling is an area where the EcoSport has got a good balance going. Many a time I have heard many so-called proponents suggesting Ford makes the best driver-oriented cars only for them to come croppers when it comes to all-round family usage. The EcoSport is one car where the car delights with good manners in the handing department yet tops it without compromising on the ride element. For all round family usage this is critical and maybe Ford has heard this for long and acted on it to a degree. I made it a point to be driven while seated at the rear on the rutted Goa roads and I was impressed enough with the way the EcoSport rode the bumps and the craters yet remained composed without unsettling me in the back. Made me aware of the lack of grab rails though!


To begin with, our press demonstrator was the Brown. The Mars Red colour might appeal to several, but I prefer the Kinetic Blue on the Ecosport. This in my opinion looks more upmarket and carries a hint of sophistication. The variant we drove was the Titanium Option. It comes with keyless entry, push start and stop, artificial leather, in-dash music system with Bluetooth, auxiliary and USB connection, reclining rear seats, 60:40 split, six airbags and ABS. In our long-term report, we share the fuel efficiency, performance and the pros and the niggles that we faced with the Ford Ecosport in our daily running.


Right from the day it was launched, the Ford EcoSport has always fared as a very good product offered at a good price point. It has its positives like the engine, dynamics and features along with some negatives like the limited space on offer, but it continues to remain a very attractive package on the whole. Ford hasn’t increased the prices of the updated model by a big margin and while extra power is always good to have, the additional useful features are like an icing on the cake and hence the EcoSport continues to remain a very good choice in the compact SUV segment.

Ford Ecosport 1.5 Tivct Petrol Ambiente Ex-showroom Price is   7,30,109/- and On Road Price is   8,11,902/- in New Delhi. Ford Ecosport 1.5 Tivct Petrol Ambiente comes in 8 colours, namely Mars Red,Moondust Silver,Golden Bronze,Smoke Grey,Chill Metallic,Kinetic Blue,Panther Black,Diamond White.Book a test drive for Ford Ecosport .

AxisDirect Website Bags the DMA India Award 2017 in the Best Web/E-Commerce Category

Mumbai, Maharashtra, India
AxisDirect, the retail broking arm of the leading BFSI player Axis Securities Limited, was honored with the coveted DMA India Awards 2017 in the Best Web/E-Commerce Category. The award was conferred to AxisDirect for their innovative approach in developing a simple, user-friendly and informative website which makes investments easy and hassle-free for its clients. This win reiterates AxisDirect’s commitment to adopt innovative technology for empowering investors and helping them to plan their finances confidently.

Commenting on the win, Mr. Amit Golia, Chief Business Officer, Axis Securities said, “To assimilate relevant insights for making any financial decision, an investor has to scan through hundreds of pages of complicated and incomprehensible financial information. We wanted to offer a viable & simple solution for addressing this concern by developing a platform which is aligned with our motto “#SimpleHai”. We have always been at the forefront of introducing innovative product and services and our new website was also designed as a simple and intuitive platform to offer a delightful user experience. As DMA India Awards are regarded to be a benchmark in honoring creative excellence, this win serves as a testimony of our innovative customer focused approach. We are extremely delighted to receive this accolade for all our efforts to create value for our clients.”

AxisDirect identified that investors often find investing optimally a complex and time consuming process. To support investors in this endeavor, AxisDirect introduced a simple, user-friendly web portal in line with its new brand tagline #SimpleHai. With consumer convenience in mind, this fully device responsive portal was built with an absolutely clean and clutter-free layout. Being an intuitive and feature rich portal, it provides all market information, news and data relevant to an investor in a simple card layout and in easy to understand language. The website also offers investors with ease of investing across 20 investment products.

The new AxisDirect website has in-built filters to help customers find the desired and accurate information about market, stocks and investment ideas. Investors can access news from best sources (containing live news feed, live tweets from best twitter handle of industry, Live TV as well as RSS Feeds), get currency & commodity feeds and access real time information on Stocks, Mutual Fund, Derivatives & Market Indices. The in-house research calls are also available in a video format to help investors make informed decisions. It also offers a gamified and fun-filled learning experience to help investors grasp technical investment concepts in a simple manner. The new website focuses on offering personalized content through notifications and provides portfolio insights to help customers take quick investment decisions.
About Axis Securities Ltd.

Axis Securities Ltd. (ASL) is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. ASL is currently present in 80+ branches across India. ASL offers retail broking services and also functions as a distributor to Bank’s financial products. The retail broking vertical of ASL, AxisDirect engages in offering simplified investment solutions to the customers. AxisDirect offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. With over 15 lakh customers, AxisDirect is one of the fastest growing players in the industry and is among the top 5 players in terms of customer base.


Source: BusinessWireIndia

Maruti Suzuki Eeco Reviews India

Maruti Suzuki Eeco Price in India


Back in 2002 when everyone was hooked on to “Kaun Banega Crorepati”

and superstar Amitabh Bachchan was the hype, Maruti launched the Versa

with endorsement from the star himself. According to Maruti, it was

India’s first true ‘Utility’ vehicle. However, it did not turn out to

be successful as it had a premium price tag. A few years later, just

like celebrities, it underwent some surgeries, a name change and most

importantly a drastic change in pricing. This vehicle sells today by

the name of Maruti Eeco. Mostly being used as a taxi or a goods

carrier, it is a high selling vehicle. Where else can you find a 7+

seater for a steal price like this. This was the replacement Maruti

was looking for the much applauded Omni or the Maruti Van as we all

know it. Let us see what the Eeco has to offer.




It is a tallboy design, not exactly a monobox but quite similar to

one, the car has new crystal clear headlights,taillights, front and

rear bumpers minus the high roof. Apart from that everything else is

the same, the styling is not appealing, its quite simple and bland.

Basically it was targeted for that class of people who didn’t have

much interest in the aesthetic look but craved for big storage space,

utility and good seating capacity. The Maruti Eeco a good alternative

as well as replacement to the ageing Maruti Omni.




On the inside of the car, Major change is significantly visible in

form of beige color combo but the designing of dashboard remains

un-changed and looks plasticky. The steering wheel is same which was

found in earlier generation Wagon-R and is thin to hold but feels nice

to maneuver in city. In this era of electronically equipped cars, Eeco

is an exception. Maruti has not provided power windows and central

locking is missing as well even on the top-end variant. A bunch of

electrical wires is clearly noticeable under dashboard which looks



The storage on dashboard can manage to hold a regular size bottle and

decent sized glove box can swallow couple of diaries. Padding on the

inside of doors is absolutely plain and surprisingly doesn’t even

offer door pockets. Due to taller platform and wheels below front

seat, Entry & Exit is bit un-comfortable. The windshield is huge

enough to give a clean picture of the road in front but with such a

large room, Maruti offers only single roof lamp which could be

in-sufficient to light-up complete interiors during night time.


Second row bench is comparatively comfy and well reclined but lack of

head rests makes any drive more than an hour practically tiresome. The

7-Seater model accommodates a bench for two aligned to a corner in

middle and three can be seated in last row. Opening the rear slide

door from inside is somewhat a tricky task, First you need to slide

the handle & push it backwards, which rolls the door towards the rear,

but it’s not that easy also a lot of discomfort is felt, especially

when you are doing for first time. Eeco has an option of child locks

which is a welcome feature for this car.


In the Maruti Eeco, You won’t complaint much about the room though the third

row passengers could find shortage of leg space so it’s advisable to

hand-over that area to kids of your family.




This car is derived from SUZUKI’s EVERY mini truck platform sold in

Japan and has a rear wheel drive layout. It comes with Maruti’s KB

series 1200cc, four cylinder 16 valves MPFI petrol Engine. Max power

delivered is 73 BHP at 6000 RPM and torque of 101 Nm at 3000 RPM.

Since the Maruti Eeco has a rear wheel drive layout, a differential is

provided for power transmission to the rear wheels. As its a city car,

performance is more than adequate to pull it cleanly in bumper to

bumper traffic with the air-conditioner on. The Engine is very smooth

and devoid of vibrations even at low rpm, gear changing is typical

Maruti style, slick and precise. The car features what Maruti calls

DSA (Diagonal Shift Assist) which allows for a smoother gear shift

action. In spite of the fact that the Engine is mounted just below the

front seats, the NVH (Noise, Vibration and Harshness) levels are

pretty low.




This is a people and goods carrier, and that is something it does

well. Because of the tall body taking sharp turns is a big no. Yes the

turning radius is a big improvement over the omni and the power

steering helps too. The clutch is light too. The vehicle is a bit

jumpy because of the stiff suspension, but then again it is made to

carry weight. It is a rarity that you can carry 7 people in a sub-4

metre car.




A great product for India’s car-aspirant folks . Safety is a question

but Maruti claims they have anti-roll and side impact beams. That’s an

improvement on the Omni . Probably carried over from the Versa. Most

of the G-series engines good points carried over but not very good at

high revs so the car really dosen’t encourage you to go beyond 100

kmph. Excellent VFM if the parts quality, particularly the seats,

improve. Not for those looking for any sort of class (in particular,

replace the ‘l’ after ‘c’ with ‘r’ and you will get what I mean). I

felt the Omni seats were better. Good engine and better-than-average

gearbox if the shift quality from 1-2 is worked upon. Good for quick

shifters and very good in the city. MILs will be happy riding in this



Maruti Suzuki Eeco Ex Showroom Price in New Delhi ranges from 3,25,375/- (Eeco 5 Seater) to  4,31,785/- (Eeco Green 5 Seater AC) .Maruti Suzuki Eeco has 8 Variants of Petrol+CNG are available in India. Maruti Suzuki Eeco comes in 5 colours, namely Red,Blue,White,Gray,Silver.

Market update: United Spirits zooms over 22%; Maruti hits record high; ICICI most active

The Nifty as well as the Sensex in the afternoon trade on Friday held on to their respective gains with the Nifty trading 0.05 percent higher at 10349.30 while the Sensex was up 90.35 points at 33237.71 largely dragged by Bank Nifty which fell 0.26 percent.

The top loser from the banking index were Yes Bank which fell over 6 percent while PNB slipped over 5 percent and Bank of Baroda was down 4.5 percent. ICICI Bank was trading in the green while HDFC Bank was down 0.4 percent.

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CNX FMCG was the outperforming sector which jumped 1.69 percent led by United Spirits which zoomed over 22 percent followed by United Breweries, Emami, Godrej Industries and ITC.

From the Nifty50, the stocks which gained the most were Sun Pharma, Adani Ports, Bajaj Finance, ONGC and Tata Motors. The most active stock was Yes Bank followed by ICICI Bank, Maruti Suzuki and State Bank of India.

On the BSE, United Spirits, United Breweries, Future Consumer, Sun Pharma Advanced Research and Wockhardt were some of the top gainers.

87 stocks hit fresh 52-week high on the NSE including Maruti Suzuki, United Spirits, HEG, OCL India, Emami, IFB Agro and Ramkrishna Forgings while on the BSE, Avanti Feeds, Sundaram Clayton, Keltech Energies, Astral Poly Tech were the top gainers.

In the NSE, 991 stocks advanced while 677 declined while on the other hand, 1481 stocks advanced and 1159 stocks declined on the BSE.

Global research firm, Morgan Stanley has reiterated its overweight rating on United Spirits with a target of Rs 2,900 per share while UBS has reiterated a sell call on the stock with a target price of Rs 2,000 per share.

Technical Analyst Ashwani Gujral of has a buy on United Spirits which has a fresh breakout, and expects Rs 3,500-3,600 . Mitessh Thakkar of has a buy on Bajaj Auto with a stop loss of Rs 3240 for target of Rs 3360.

Sandeep Wagle of has a buy on Sun TV Network with a stop loss of Rs 838 and target of Rs 875.