Both Facebook and LinkedIn provide a diverse range of ad types, including carousel, video, and lead ads. Since Facebook has a larger user base, your ads are capable of reaching more people. With Facebook you can also target based on more personalized information, like behavior or life milestones. However, LinkedIn offers its own targeting capabilities, and is better at lead generation for businesses.
Finally, let’s touch on the Ads aspect of both platforms.
In terms of variety, both platforms have reached pretty equal footing this year.
While Facebook has boasted a diverse range of ad types for years (we’re talking canvas, carousel, video, dynamic, and lead ads just to name a few), LinkedIn has just added a swathe of different ad types to its mix — including video, carousel, lead ads, and Sponsored InMail content.
Targeting-wise, if you think Facebook has the capability of reaching more people, you’re right. However, this doesn’t mean that LinkedIn doesn’t have powerful targeting capabilities — in fact, it very much does.
Both platforms are centered around user input and serve up ads and content relevant to the information their members give them. For Website design services check RavisNY,
In both Facebook and LinkedIn you can target people based on job title, household income, company, location, and age on both platforms, but you can dig a little deeper on Facebook, targeting users depending on their life milestones, behavior, and more personalized information.
If you’re targeting other businesses, it’s worth bearing in mind that the information on LinkedIn (like job titles and employers) tends to be kept up-to-date more than the information on Facebook, which means you might get more accurate hits if you’re specifically trying to reach people in a certain type of role or industry.
Lastly, it’s important to consider cost.
Usually, you get more for your money on Facebook. This is simply because there are millions more people on the platform who are on-site for far longer than those on LinkedIn. This means that Facebook can afford to serve cheaper ads, because there is less chance of one user seeing the same ad over and over again.
Who Wins? You Decide
While LinkedIn and Facebook do share some very obvious similarities, it’s clear their purpose, and the way people use each site, is quite different.To know more info on SEO Services check Kotra
Which one you decide to use depends entirely on what industry you’re in, who you’re trying to reach, and your marketing goals.
Ultimately, it’s important to note that, ideally, you’ll use both channels to reach your audience wherever they want to be met. Perhaps you use LinkedIn for a targeted lead generation campaign, while you use Facebook to increase brand awareness and engage with your customers.
At the end of the day, both sites offer valuable opportunities to grow your company. However, you’ll hopefully use this guide to decide which site deserves more of your time and resources, and which can give your company the highest ROI.