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5 Ways Digital Marketing Boosts Offline Sales

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The goal of any digital marketing campaign is to increase brand awareness, attract traffic and directly generate sales.

There are many ways that a digital marketing agency Chester will go about do that but, in the end, marketing is still about encouraging people to buy products and use your services.  For Affordable SEO packages in UK visit Vivid SEO.

If you want to directly boost sales through digital marketing techniques, you need to follow these steps:

1. Focus on the strengths of your products.

If your marketing effort is successful, it can make your products more enticing. If you already have an excellent product, you need to make the content persuasive. People have to be convinced that your products are worth buying over your competitor’s products.

Making great products is a good thing, but you won’t sell many of them without an effective digital marketing campaign that can focus on the strengths of those products.

2. Use key phrases that sell.

Once you identify your target audience, you will know how to reach them. Your customers can be more responsive to specific key phrases that are incorporated into blog and social media posts.

As an example, a key phrase may represent the common needs of your targeted audience and can be used to offer services that people are looking for as well. To know more information on SEO Services check Tamc2011

3. Create enticing content.

You will establish a strong brand by sending out well-written and impactful content. Content is a good way to connect with your audience and if you want to directly generate sales with your content, it should be designed to do so.

After reading, listening or watching the content, potential customers should be genuinely convinced that your products are the best products for their needs.

4. Implement organic SEO methods.

SEO is one of the best methods to ensure long-term sales. Your digital marketing campaign should also include SEO techniques that are essential to getting your website ranked high in the search results.

There is no method that can give overnight SEO results, but you can still gain good search engine ranking by being consistent, although it might take some time.

5. Start PPC campaigns.

The rule of spending money to make money also applies to your digital marketing campaign efforts. A PPC campaign is the quickest way to increase your sales as your PPC ads will be placed in strategic locations with high visibility on the page.

As an example, with AdWords, your ads will be placed right above the 1st rank position, giving search engine users the illusion that it’s part of the search results.

If your sales could use a boost or your digital marketing campaign could use some expert advice, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

What Is Gynecomastia

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Gynecomastia, is a condition in men known as ‘man boobs’, whereby the breasts become larger than normal.Older men and teenagers are those who are most affected, but it is not limited to those age groups.Often this condition does not cause pain, but in some cases in can, and the condition can vary in size from a bit of tissue in the breasts, to more noticeable bulging.There are a number of reasons why men experience gynecomastia, including; hormone imbalance, older age, obesity and medication.

If you have an imbalance between sex hormones, you can suffer from ‘man boobs’. Too much oestrogen in the body can cause breast tissue to grow, while not enough testosterone does not counteract the small levels of oestrogen that are present in all males.

Being very overweight is also a common cause of man boobs. Again, this is down to increased levels of oestrogen, which causes more tissue than normal to grow in the breasts.This, in combination with excess fat in the same area can cause large abnormal breasts in men. Sometimes losing weight can cancel this out, but is not guaranteed to ‘cure’ gynecomastia.

Causes of Gynaecomastia

It commences nearly at the age of 13-14 yrs. At this age, the hormones increase in the body, but it did not bring any abnormal change in body shape except some change in breast tissues. In 30-40% cases, these changes cause enlargement of 4.0 cm in size, and it does not reduce even after a couple of years. To know more about Gynecomastia, visit Ksd-media

The main reason of increased male breast is an altered ratio of estrogens to androgens. An increase in Estrogen or female hormones that act as a growth hormone for an increase in the size of male breast tissue. Drugs are also a cause for 10–25% of cases of gynecomastia. Certain health problems in men such as liver disease, kidney failure or low testosterone can cause breast growth in men. These are the most common cause in adults for breast enlargement. Other medications such as HIV medication, cancer chemotherapy, hormone treatment for prostate cancer, heartburn and ulcer medications, calcium channel blockers, some antifungal medications, some antibiotics, tricyclic antidepressants such as amitriptyline, herbals such as lavender, tea tree oil, and Dong Quai are also known to cause gynecomastia.

However, the cause of gynecomastia is unknown in around 25% of cases.

Who needs Gynecomastia treatment?

It is considered when:

A. You feel stress or anxiety due to over-large chest size.

B. You have to improve your confidence about the overall proportion of the body.

C. The time when your large size chest is embarrassing for you to take part in sports or swimming and gym.

Gynecomastia Advantages

A.It improves your social confidence and skills.

B. Helps you to have efficient and permanent results.

C. It restores your comfort in taking off the shirt in public if needed.

The main aim of the Gynecomastia treatment is to create a natural chest shape and size in men. As well as correct any deformities in the chest regions, such as seen in the nipples or the areolas.

Types of Gynecomastia

There are three types of Gynecomastia are following:-

1. Neonatal–

It is a condition that occurs in newborn babies. It occurs due to the presence of maternal estrogens. The problem might subside after few days of the birth of the baby. There is nothing to worry about if the problem still persists. Neonatal Gynecomastia can cure with neonatal gynecomastia procedure.

2. Adolescent–

It is a condition where nipple starts to grow and looks like a small breast among young males. It identifies as a small and rubbery lump under the nipple. It normally happens during the early years of puberty and fades away after few years. However, if the problem still persists, there is nothing to worry about. The condition can cure with the neonatal gynecomastia procedure.

3. Severe–

It characterizes by severely enlarged breast and saggy or excess skin. This is itself determined in part by age, as older persons suffering from gynecomastia tend to have less skin elasticity and thus will have a greater abundance of excess skin related to gynecomastia. However, if the problem still persists, the condition can cure with the severe gynecomastia procedure. When skin is hanging and loose, some scarring may be unavoidable.

Visit Personiks to know the cost of Gynecomastia, surgery in Hyderabad

What Are The Benefits Of Rhinoplasty Surgery

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Rhinoplasty Or Surgery Nose Reshaping is done to enhance the shape as well as to improve the capacity of the nose and is a standout amongst the most mainstream surgery systems around the world. It can be done to make the nose look smaller or bigger, improves the alignment of the nose as well as the shape or size of the nostrils. The skin of the nose is isolated from the bone and ligament and is reshaped surgically to give the best result. There are the top two methods of doing this surgery. They are:

Closed Rhinoplasty:

In closed rhinoplasty all incisions are hidden inside the nose with no external scars. It is done by lifting the soft tissues of the nose, slightly upward where the cartilage and bone is accessible to perform the necessary changes in the nose.

Open Rhinoplasty:

Open rhinoplasty is done when a nose is having more work to operate. In this procedure the surgeon will make incisions in the skin between the nostrils, which is called the columella. The skin is lifted under the nasal cavity so that the surgeon gets the access to perform the nose reshaping. To know more about Rhinoplasty visit Basna

Benefits Of Rhinoplasty Surgery areas follows :

There are a number of reasons to consider rhinoplasty surgery, not all of which have to do with enhancing your appearance, but certainly, building self-confidence can be life-changing. Rhinoplasty, more commonly known as a “nose job,” can be performed to help modify the shape, size, or even function of your nose. More than 223,000 nose reshaping surgeries were performed in 2016, making it the third most popular plastic surgery procedure in the U.S.

Whether you’ve decided you want to move forward with having a nose job, or you’re still unsure about the procedure, there are specific benefits to rhinoplasty surgery.

Improve breathing:

For those who suffer with congenital or long-term breathing issues, restricting the nose can help significantly with breathing.

Confidence:

A nose job can help boost your self-esteem.

Sinus problems:

Headaches, constant nasal congestion, and sinus pressure can be alleviated with rhinoplasty.

Broken nose:

Repairing a broken nose – no matter the cause – can relieve pain and improve appearance.

Corrective follow-up:

If the first nose surgery doesn’t offer the desired results you want, a revision procedure can be completed to make any adjustments.

Snoring:

While snoring may be something you just deal with or try to remedy with over-the-counter products, it can have a significant impact on your sleep. Nose surgery can provide a permanent solution.

Birth defects:

Whether you have a lump, curve, or underdeveloped nose, surgery can help.

Electing a surgical method to change your appearance or improve your health can come with questions. One of the most common questions about rhinoplasty is concerning the pain and healing process.

While any invasive surgery will come with some discomfort during the healing process, most rhinoplasty patients will have some swelling and tenderness but should experience minimal difficulty breathing. Discoloration is possible, but the majority of patients begin to see the results of the surgery within just a few days. In fact, you’ll likely be able to return to work within a week.

Keep in mind that rhinoplasty is not like a haircut. Your procedure is customized to your needs and your face, so bringing in a photo of a celebrity profile and requesting a nose like the one pictured may not work. Your surgeon will create symmetry and balance during the procedure, and what looks appealing on one person isn’t always a great fit for another.

Despite the stigma, some may place on plastic surgery, the decision to get a nose job should be your personal decision. Make an informed choice by partnering with Mangat Plastic Surgery for a consultation to learn how rhinoplasty can help you.

Consult best Rhinoplasty surgeon in Hyderabad at Personiks

STUDENT EVALUATIONS OF TEACHING

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Student evaluations of teaching (SET) are standard fare in higher education where there is often relatively little information available to judge what is supposed to be a major part of professors’ work. There are often long end of course surveys students complete, covering everything from whether the content was relevant to the professor’s competence to whether students felt fairly treated. Putting students in a role as observers of what happens in classes isn’t a bad idea, and I’ve written about the Measures of Effective Teaching Project here.

Not everything that is asked of students is clearly in their realm though, such as whether the professor knows his/her stuff, and much more care should be given to asking students to observe what is observable and experienced specifically by them. This matters when the data from these surveys are used to make career decisions about professors. The overall evaluation process for tenure, promotion, merit pay, and continuing appointment involve more components than teaching and indeed scholarship (publishing) is often compensatory and can nullify a poor teaching evaluation. But that’s another post, for another day. For Educational Evaluations in US visit here

A recent study at NC State points to a specific, and serious, problem with student evals of teaching: they are gender biased. One of the basic issues in instrument construction is validity and it would appear student evaluations of teaching aren’t living up to this expectation.

“The ratings that students give instructors are really important, because they’re used to guide higher education decisions related to hiring, promotions and tenure,” says Lillian MacNell, lead author of a paper on the work and a Ph.D. student in sociology at NC State. “And if the results of these evaluations are inherently biased against women, we need to find ways to address that problem.”

Benjamin Schmitt, an assistant professor of history at Northeastern University, who is interested in data visualization has given us what might be the most useful data to see the effects of gender bias. He used Rate My Professor as the data source describing his analysis here, and before you get all uppity about this there is at least some evidence of a reasonably high correlation between ratings on RMP and institutional SETs. Schmitt has created an interactive chart to explore gender, discipline and student ratings. It’s pretty amazing… and eye-opening. I’ve clipped just a few examples when different terms are used to search the data base.

Apparently male professors in psychology might have futures as stand up comedians, all education professors are so caring any of them might be the next Mother Teresa, and all philosophy profs are brilliant but men more so than women. Not all descriptors are gender biased… attractive, for example, leads us to believe education professors are the least attractive (ouch!) while the hotties are female criminal justice and male philosophy profs… but a surprisingly consistent pattern of gender bias against women across disciplines is apparent. Check for Educational Evaluations  in aspnetmenu

Explore this interactive chart and be amazed, even appalled. You’ll find that men are more likely to be seen as a star, knowledgeable or awesome and women are more likely to be seen as bossy, disorganized, annoying and to play favourites, whilst being either nicer or ruder than men. (Wait, is that rudely nice OR nicely rude?)

But then ask if the student ratings have any basis in fact. Are philosophy professors really more brilliant than professors in accounting, business or health sciences? Do women across all disciplines lack a sense of humour? In other words, the problem with these ratings are complex and layered… gender bias, for sure; truth value, disputable.

And yet, faculty committees and higher ed administrations persist in using such flawed data or at least continue to symbolically offer it up as grounds for important personnel decision making.

10 Advantages of Using A Virtual Phone System

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In recent years, many company owners and managers are opting for a virtual PBX system. These are VOIP (voice over IP) phone systems which operate on the web. It is often referred to as “Cloud” services because these programs are hosted by remote providers – far removed from one’s base of operation.Why are companies opting for this virtual solution?

If you own or run a company, you will more than likely be familiar with a PBX (private branch exchange) phone system. This local phone network allows your workers/employees access to phone calls while sharing a few external company phone lines or numbers. Check for Virtual Phone System in Linkedphone.

In other words, customers calling your company’s phone number can be quickly routed to the proper agents or branches within your company.Obviously, having an efficient PBX phone system is crucial to the operation of any company – big or small. Therefore, choosing and implementing any PBX should be taken seriously because your decision can often determine how successful your company will become in the future.

Perhaps, the over-riding reason has to do with the major benefits using a virtual phone exchange gives any company. These are discussed in some detail below, and if you’re considering a virtual PBX system they are probably worth knowing.

1. Total Integration

Let’s face it; we have become a totally mobile computer obsessed world – one that is completely connected every second of every day. Total integration of your company into this mobile connected world is the only way to proceed. Using a virtual PBX system will fully integrate your company’s operations into this wireless environment and synchronize all your operations with your computer network.

2. Quick Set-up Or Installation

Installation or set-up is almost instant as there are no landlines or hardware to install. The common use of cell phones, mobile tablets/laptops makes setting up a Virtual PBX system quite painless. While many virtual phone providers do supply special VOIP phones your company can use, but depending on the size of your operation, your current smartphones and computers may suffice.

3. Cheaper Costs With One Monthly Payment

Virtual phone systems usually cost less than traditional ones – especially when you consider the expense of installation and ongoing maintenance of a landline system. There is one low monthly payment, and long-distance calls will be cheaper over a VOIP system. For Virtual Phone System  visit jsrr

4. Completely Scalable

A virtual phone system is completely scalable – you can add lines or numbers within seconds. This factor is important if your company is growing quickly and you want to keep costs to a minimum.

5. Location Independence

With a web-based phone service, you and your workers have complete access regardless of where they are located. This location independence means your company is no longer limited to one location. Also, it means customers can reach your company 24/7, 365 days of the year.

6. Flexible

These virtual phone systems are very flexible when it comes to call management. There are many options including voice mail, direct routing or even a virtual secretary if you’re operating on a small budget.

7. Convenience

Again, having a web-based system will offer much more convenience since you and your workers are no longer restricted to one location. Calls can be accessed from anywhere at any time, so this offers great convenience to your workers.

8. Enhance Customer Interaction

Virtual phone systems can offer greater enhanced customer interaction especially if they are set-up properly where a customer is quickly directed to the right service or employee that can solve their problem or issue within minutes.

9. Internet Fax

Most of these virtual phone providers also offer Internet or online fax as an additional feature that can be a major benefit for companies. Online faxing is portable, convenient, flexible and much cheaper than traditional faxing methods.

10. Competitiveness

Competitiveness is a major benefit that should be considered by any company opting for a virtual or cloud solution to their phone network operations. Any owner will have to consider if having a phone system that is mobile, scalable, flexible, convenient, cost-efficient and totally integrated into the web will simply make your company more competitive?

6 Steps For Requesting A School Evaluation

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If you think your child might have a learning or attention issue and decide to have her evaluated, you need to make a formal request to her school. Here are the steps to take when you’re making that request.

1. Find out where to send your request.

Ask your child’s teacher who to address your request for an educational evaluation to. If he doesn’t know, ask the principal or your school’s special education director. Check for Educational Evaluations in US at UT Evaluators

2. Write a formal letter.

Download a sample letter to give yourself a model to follow. Modify it based on your concerns and observations of your child.

3. Be specific about why you’re requesting the evaluation.

Write as much as you need to about your concerns. Don’t be afraid to say things like, “I’m requesting my child be evaluated to see if she has dyslexia.”

4. Consent to your child being evaluated.

Say explicitly in your letter that you are giving consent for your child to be evaluated. Request a “Consent to Evaluate” form to sign.

5. Make sure the letter arrives.

Hand-deliver it or send it via certified mail (“return receipt requested”). If you hand-deliver the letter, ask for a date-stamped, signed copy for your records. For Educational Evaluations in US visit here

6. Follow up.

After five days, if you haven’t heard anything, check in with the school. You can do this by phone, but send an email or letter to confirm the next steps that were agreed upon in that conversation.

Preparing Your Child For The Evaluation

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Need a refresher on evaluation basics? Or maybe you’re still deciding whether your child needs an evaluation or haven’t yet requested one. If so, go back to a previous step in our evaluation journey:

A. Learning about evaluations

B. Deciding on an evaluation

C. Requesting an evaluation

Once you make a formal request for an evaluation, what can you do to prepare yourself and your child for the evaluation itself? There’s a lot to know about the evaluation process, from who will do the testing to the types of tests themselves.

If your child is having a private evaluation, the process and some of the terms you may hear will be different. But the tests used in both types of evaluations are mostly the same.

This guide can help you understand the evaluation process and how to help your child prepare for the experience.

1. The School Evaluation Process

Understanding the process helps you and your child be prepared for an evaluation. Both of you can feel more relaxed and confident knowing what to expect. If your child is having more than one type of evaluation, do your best to become familiar with how each evaluation will work. Educational Evaluations in US check UT Evaluators

A. Get basic information on how the school evaluation process works.

B. Is your child having a functional assessment? Learn all about this type of evaluation.

C. If your young child is having an early intervention evaluation, find out how that process works.

Some parents wonder if there’s a difference between evaluations for 504 plans and IEPs. Find out.

2. The Evaluation Team

The school psychologist might be the person who does the actual testing. But there will be others working as a team throughout your child’s evaluation process. That team might include a classroom teacher and a special education teacher, for example. One important player on the team, however, is you.

A. Learn about the professionals who might be part of the evaluation team at school.

B. If your child is having an early intervention evaluation, find out who might be on that team.

3. Preparing for a Private Evaluation

When your child is evaluated by an outside professional for ADHD or learning issues, you choose who that person will be. Often, it’s a child psychologist or neuropsychologist. Whoever you hire to evaluate your child, be sure to ask what you can expect from the process.

A. Not sure how to choose a private evaluator? Here are some things to consider.

B. Read about neuropsychological evaluations, which are different from educational evaluations.

C. Learn more about the private evaluation process, and about independent educational evaluations (IEEs).

Maybe your child is being evaluated specifically for ADHD.

If so, here are some things to keep in mind:

A. Find out what goes into a proper evaluation for ADHD.

B. Learn about different types of professionals who diagnose and work with kids with ADHD.

And if you or your young adult child is being evaluated, get details on ADHD evaluations for adults or dyslexia evaluation for adults.

4. Types of Tests

You may be wondering what the actual testing involves. There are many types of tests that look for strengths and weaknesses in different areas. Full evaluations should look at all of those areas, not just the ones where your child seems to be struggling.

For instance, you and the school may suspect your child has dyslexia. But the evaluation should look at more than just reading skills. A full evaluation would include tests that look at your child’s abilities in math, writing and other aspects of learning, too. For Educational Evaluations in US visit here

Learn about the following types of tests.

A. Tests for dyslexia

B. Tests for dysgraphia

C. Tests for dyscalculia

D. Tests for executive functioning issues

E. Tests for dyspraxia

F. Rapid automatized naming tests

5. Preparing Your Child for the Evaluation

Even when you know what an evaluation involves, you may wonder how to prepare your child. Should your child study for the testing? What’s the best way to talk to him about his strengths and weaknesses? How can you manage your child’s worries?

There are many things you can do to make your child feel more at ease about being evaluated.

A. Get tips for responding to your child’s concerns about being evaluated.

B. Learn the best way to talk to your child about getting evaluated.

C. Get advice on what to say if your child says, “I’m dumb.”

Finally, find out how to show empathy to your child, who may be feeling nervous about getting evaluated.

6. Your Rights in the Evaluation Process

Your immediate focus might be on the testing and what lies ahead for your child. But it’s also good to be familiar with the laws that protect you (and your child) during the evaluation process.

A. Learn all about your evaluation rights.

B. Find out what happens if your family transfers in the middle of your child’s evaluation.

C. If your child gets in trouble at school and doesn’t yet have an IEP or a 504 plan, here are his rights.

You may also want to become familiar with special education law, or the Individuals with Disabilities Education Act (IDEA). Read how kids qualify for services under IDEA.

Looking Ahead

It will likely take weeks to get the results of your child’s evaluation. But you don’t need to wait to discuss any questions or concerns you might have with the school. You can also talk with your child’s teacher about classroom strategies that might help.

You can even use this downtime to have some fun with your child. Being his advocate is important. But it’s equally important to take a break from school struggles and spend enjoyable and relaxing time together.

A. Look into supports your child’s teacher can offer while you wait for evaluation results.

B. Discover how to give praise that builds self-esteem.

C. Read about how to keep your child motivated to work on his challenges.

H-1B Extension Fees & When To File An H-1B Extension

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In order to get your H-1B visa extension, your employer will be subject to the same fees that were involved with the original visa. These include:

A. The filing fee for another I-129 petition: $460

B. The amended Public Law 114-113 fee (if applicable): $4,000

C. The ACWIA fee: $750 or $1,500 depending on whether your employer has more or less than 25 employees.For H1B Visa Process Visit UT Evaluators

D. The Fraud Prevention and Detection Fee: $500

E. Any optional fees such as

        1. Premium processing: $1,225

  2. Attorney fees: You can see our flat fees here.

It is important to remember that your employer is responsible for almost all required fees. However, the premium processing fee can be paid either by you or your employer. Speak with an immigration attorney to get a better understanding of the fees involved with getting an H-1B visa extension.

When to File an H-1B Extension

It is never a good idea to wait until your H-1B visa is about to expire to file for an extension. If you end up having to file after your visa has expired, you will run the risk of experiencing serious difficulties that could jeopardize your extension approval. If your visa has expired and you are considered “out of status”, H1B Visa Process Check here

you will need to submit evidence of all of the following:

A. That you have maintained legitimate nonimmigrant status

B. That the delay was necessary or outside of your control

C. That the amount of time the delay took was within reason

D. That you have not violated your status under the H-1B visa

E. That you are not in the process of being removed from the U.S.

If you find yourself caught out of status before filing for an extension, connect immediately with an immigration attorney to see what steps you need to take next in order to increase the chances of H-1B extension approval.

Informed Consent In The Special Education Process

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During the evaluation and special education process, parents have many legal rights and protections. Informed consent is one of them. Before the school can take certain actions, it must inform you and get your written consent. This right gives you a voice in decisions about your child’s education.

But when does the school need your informed consent? And how does the school get it? Read on to find out. Educational Evaluations in US check UT Evaluators

When the School Must Ask for Your Consent

Under the Individuals with Disabilities Education Act (IDEA), the school must ask for your consent at these times:

A. Before the school conducts an initial evaluation or a reevaluation of your child

B. Before the school provides special education services to your child for the first time through an IEP

C. Before inviting non-school agencies to participate in IEP meetings to discuss your child’s transition to adult life

You must give permission in each situation above. For example, say you gave informed consent for an evaluation. Later, if the school wants to provide special education services, it must get your informed consent again.

Keep in mind that states and local schools may have rules requiring informed consent at other times, as well.

If the school takes one of these actions without getting your consent, you have options. You can ask for due process or file a state complaint.

The Legal Definition of Informed Consent

According to IDEA, informed consent has three requirements:

A. You’ve been fully informed about what the school wants to do.

The school will typically send you a letter or document describing what will happen in detail. This is known as prior written notice. Sometimes, this notice can be hard to understand and full of unfamiliar terms. You have the right to ask the school to explain anything you don’t understand. You also have the right to receive this notice (as well as give your consent) in your native language, like Spanish or even braille.

B. You understand and agree in writing.

Even if you say that you agree in a conversation or meeting, the school can’t proceed. The school needs your signature (or written agreement).

C. You understand that consent is voluntary and that you can withdraw or deny consent at any time.

The school must send you a written notice of your and your child’s legal rights, called procedural safeguards.

What Happens If You Refuse to Consent

You can refuse to give informed consent by simply saying no. A parent can also refuse by just not answering when asked. If you don’t give consent, the school can’t act. It’s your decision. For Educational Evaluations in US visit here

Sometimes, a school can’t get in contact with a parent. Or the school wants to evaluate or reevaluate a child, but a parent refuses. In these cases, the school can try to use dispute resolution options like mediation or due process to get an evaluation.

However, this only applies to evaluations. The school may never “override” your decision not to allow special education services to your child.

When Informed Consent Isn’t Needed

It’s important to know that the school doesn’t need to get informed consent in every situation. Without your consent, the school can:

A. Give your child tests that are given to all children, including standardized tests

B. Review the results of previous evaluations

Also, once you consent in writing to special education services for the first time, the school doesn’t need your consent again to implement an IEP. It doesn’t need to keep asking permission. However, if the school wants to change your child’s IEP, it does need to give you prior written notice. And you are always able to withdraw your consent.

Top 6 Social Media That Will Take Over In 2018

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Social media is changing at a rapid pace.

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch.

Due to its popularity, many businesses are now posting stories regularly, too.

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Check For Digital Marketing Agency in Vivid Digital

Top 5 social media trends to know for 2018

1. Social Listening

22% of marketers used social listening strategies in 2017, and 24% plan to listen on social media in 2018. But only 31% of marketers think that their current listening strategy is fully effective. The growth in this area continues to be sluggish, I believe, because of the amount of time that it takes to develop, implement, and keep a solid social listening strategy going. It isn’t something companies should take lightly, and it seems like a huge investment in hours to get that up and running.

By listening online, brands can be agile, and take advantage of marketing opportunities that arise in real-time. The best way to put together a social listening strategy is to sign up with a social listening software that not only has wide listening ability across the web, but a service offering that will help you strategize, knowing your specific business goals and objectives.It isn’t enough to have the tools at your disposal if you don’t have a clear-cut idea of how your listening relates to your overall business strategy.

2. Data-based Marketing

Number six and number three in the social infographic below both have to do with leveraging data to build better customer relationships. According to the infographic, data from social sites, campaigns, and other customer interactions is being used to engage audiences. It’s true, but looking at the numbers for social listening, there’s a lot of room for improvement.

The benefit isn’t just for the business, though. There’s two sides of this coin. Think of yourself as a consumer. Have you ever been excited to see something interesting right there in your news feed — or on the sidebar of a blog? (There’s the social advertising aspect: number two in the infographic.) When companies measure and react to their social data, users will receive content that is better targeted to their wants and needs. Businesses will be more effective if they use social and web-based data to figure out the what kind of content the user wants, where they want it, and when they understand the best times for delivery.

3. Integrating Social Media Company-Wide

The social media department isn’t the only place where social media should be used. In fact, your company shouldn’t have a social media department at all. The product development people should be monitoring the web and measuring social results for insight, the customer service team should be responding to customer concerns through social accounts, the HR people should be utilizing social tools to recruit and qualify top talent, and all of your marketing campaigns should have integrated social media components that will help amplify their reach and increase engagement. For SEO Companies in London visit here

Again, make sure you partner with a company that’s not only ready to fill your software needs, but also help you map out strategies for this. Here’s four case studies into company-wide social integration that may help get you started.

4. Visual-based Marketing

With this trend, I’m not talking solely about the rise of Pinterest and Instagram as effective marketing tools. Both Twitter and Facebook have redesigned the look and feel of their timelines recently to accommodate larger images. In fact, 77% of brand posts shared on Facebook are photos.

The right image can tell a story faster and more effectively than the biggest block of text, and that also goes for short video content. Adding a video to landing page can increase conversions by nearly 90%.

I guess I got on a roll there. After getting a little more in-depth into these concepts above, I feel like the infographic is now a bit extraneous, but here it is. If you have scrolled to the bottom of this blog because of the large block of text above (and I know you did, because #4), I urge to to start at the top and read through this real quick-like.

5. Higher Engagement Rates Between Brands & Customers

The connection between brands and consumers has never been closer than what we see today. Don’t believe us? The vivid Social Index discovered 1 in 3 consumers would mention a brand while sharing personal accomplishment on social media.Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.

Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products. It’s absolutely essential to keep your followers happy by providing a network where they can reach you. According to Instagram, at least 80% of its users already follow a brand on the network.

These types of opportunities can be great for your brand in 2018. Just in 2016, our Q2 Index found 89% of social media messages go ignored. While that number has likely dipped a bit over the year, brands still have the power to buck the trend and reach consumers through messages, mentions, comments and more.Don’t leave your golden chances for communication behind. In 2018, it’s going to continue to be about making relationships and providing feedback when users need it the most from you.

6. Customizable Chatbots

As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chatbots.Much like we mentioned last year, social media trends in 2018 point toward another period of growth with chatbots. If we look at the history of chatbots, we see a major spike throughout the previous year, and that growth is likely to continue.

On Facebook Messenger alone, there are more than 100,000 chatbots in use to gather information, give product guidance and take actual orders. In fact, chatbots on Facebook Messenger have been shown to increase organizational productivity by up to 3.5 times.While more companies implement chatbots, one thing has become clear–not all chatbots are created equally.This means brands rely more on customization of chatbots to answer specific requests.

Vivid Social heard you loud and clear, which is why we created our own Bot Builder for automation conversation workflows. The feature allows brands to easily create, preview and deploy chatbots to their Twitter or Facebook in minutes.We teamed up with our friends over at Evernote to implement a Twitter chatbot to help with their social customer care strategy. What happened? Evernote saw the number of customers helped through direct messages increase by 80% each month.

The company also saw an 18% decline in replies sent per conversation, limiting the workload for its social media team. Success stories like this are likely to increase in 2018 as more brands turn to custom chatbots. If you want more information on our Bot Builder or want to see it in action, request a demo today!