Category Archives: Uncategorized

Three Smart Tips To Leverage Instagram To Boost e-commerce Traffic & Sales

SEO Agency in Hyderabad

You know that big e-commerce stores leverage user-generated images on Instagram to engage with their customers. That is because the photo-sharing site is the best platform to connect with your targeted audience and boost traffic and sales. Be it big or small online stores, most of them are aware of the marketing opportunities with Instagram’s visitors.

E-commerce marketers can reach out to 100 million active visitors snapping more than 40 million pictures every day and posting thousands of comments each second. Therefore, Instagram is more than just a platform to post your selfie and dog photos. Your customers are taking snaps and discussing products daily on this platform.For more info visit SEO Company in Hyderabad .

Here are three smart tips to leverage Instagram to boost e-commerce traffic and sales:

Use only an appropriate campaign hashtag

You would like to aggregate your content through hashtags. Therefore, make it simpler for your audience to share pictures related to your business by opting for a hashtag that strikes the right balance between simplicity and uniqueness. Avoid using too many around the hashtag. Make it brand worthy and outstanding instead.

Focus on hidden words if you want to use many words. The correct use of hashtags will help you earn real Instagram likes. Your visitors or customers must remember your brand through a popular hashtag that defines your business as well as relevant.

Start a campaign or an exciting contest

Pique your audience attention through a campaign or contest. It will keep your prospects hooked. They will share the relevant brand photos that you can curate, aggregate, and highlight. Let us explain this point with the help of an example. Say, for instance, you sell online garments and planning a summer sale.For Affordable SEO pricing in London check Vivid SEO.

You launch an Instagram campaign like “post photos of summer moments and win a $650 gift voucher”. You can give your visitors hints like posting an original photo of taking a dip in the swimming and enjoying a refreshing drink to beat the heat. It can be anything related to summer fun. People will find such a contest exciting and resonate.

Highlight your gallery

If you want to make the best use of photos, especially the user-generated ones, then display them in your gallery. When launching a photo contest, after when submissions are over, keep them in a gallery so that people can view them. If you do not display the photos to live online, it is a complete waste of your time, effort, and valuable resources.

Based on your business goals, you may like to host a micro-site for displaying the photos in a Facebook page tab. You should use the right tools to moderate the images. You would not like to use images with hashtags right from Instagram’s API sans any moderation. Once you know how to make the best of the photos and display them in a gallery, half your marketing efforts are complete.To know more details on SEO Services visit Bigintmedia

Final Word

Once you know how to drive user engagement to boost your e-commerce traffic, generating leads and sales is not that difficult.

LinkedIn Ads vs. Facebook Ads

SEO Agency in London

Vivid SEO

Both Facebook and LinkedIn provide a diverse range of ad types, including carousel, video, and lead ads. Since Facebook has a larger user base, your ads are capable of reaching more people. With Facebook you can also target based on more personalized information, like behavior or life milestones. However, LinkedIn offers its own targeting capabilities, and is better at lead generation for businesses.

Finally, let’s touch on the Ads aspect of both platforms.

In terms of variety, both platforms have reached pretty equal footing this year.

While Facebook has boasted a diverse range of ad types for years (we’re talking canvas, carousel, video, dynamic, and lead ads just to name a few), LinkedIn has just added a swathe of different ad types to its mix — including video, carousel, lead ads, and Sponsored InMail content.

Targeting-wise, if you think Facebook has the capability of reaching more people, you’re right. However, this doesn’t mean that LinkedIn doesn’t have powerful targeting capabilities — in fact, it very much does.

Both platforms are centered around user input and serve up ads and content relevant to the information their members give them. For Website design services check RavisNY,

In both Facebook and LinkedIn you can target people based on job title, household income, company, location, and age on both platforms, but you can dig a little deeper on Facebook, targeting users depending on their life milestones, behavior, and more personalized information.

If you’re targeting other businesses, it’s worth bearing in mind that the information on LinkedIn (like job titles and employers) tends to be kept up-to-date more than the information on Facebook, which means you might get more accurate hits if you’re specifically trying to reach people in a certain type of role or industry.

Lastly, it’s important to consider cost.

Usually, you get more for your money on Facebook. This is simply because there are millions more people on the platform who are on-site for far longer than those on LinkedIn. This means that Facebook can afford to serve cheaper ads, because there is less chance of one user seeing the same ad over and over again.

Who Wins? You Decide

While LinkedIn and Facebook do share some very obvious similarities, it’s clear their purpose, and the way people use each site, is quite different.To know more info on SEO Services check Kotra

Which one you decide to use depends entirely on what industry you’re in, who you’re trying to reach, and your marketing goals.

Ultimately, it’s important to note that, ideally, you’ll use both channels to reach your audience wherever they want to be met. Perhaps you use LinkedIn for a targeted lead generation campaign, while you use Facebook to increase brand awareness and engage with your customers.

At the end of the day, both sites offer valuable opportunities to grow your company. However, you’ll hopefully use this guide to decide which site deserves more of your time and resources, and which can give your company the highest ROI.

7 Easy Steps To Increase Your Hair Growth

Rbts

All of us dream of having a density and the long hair that giving a glamorous appearance, depending on natural methods because hair loss becomes more and more through unhealthy daily routine and the wrong way that we follow in our health and nutrition, in addition to the extensive chemical treatments.

The more you depend on natural methods and healthy routine to prevent hair loss, the more you will increase hair growth at home and invest time and money as well.

Here are 7 Easy Steps To Increase Your Hair Growth ;

To increase hair growth at home, you should follow 7 easy steps and tips in your daily routine to helps hair and skin in a right way.

Healthy Food

The first thing you should think about to increase your hair growth at home is your food and proper nutrition; it is the beginning of density hair and clear skin.For more info Consult best Hair Transplant surgeon in Hyderabad at Personiks

Therefore, you must eat healthy food with vitamin B, A, and C such as broccoli, nut milk, carrots, and fish like salmon, mackerel, and sardines. Fish contains omega-3, which helps your hair to grow and may help protect against hair loss and thinning.

You also should eat the food that contains protein, iron, mineral, and calcium such as eggs, spinach, beef, and legumes. It can stimulate the scalp to make oily fluid and bring oxygen to hair follicles.

You also must prevent junk food with high calories, alcohol, nicotine, and caffeine.

Scalp Massage

You should massage your scalp for about three minutes daily because it helps to promote blood circulation in the hair follicles and improve hair growth. Just what you need to do to increase hair growth at home is rubbing your figures on your scalp in circular movements for continuous three minutes to increase blood flow.

Good Health and balanced hormones

There are some diseases lead to hair loss and prevent hair growth, as you must know the diagnosis of your condition and screening for diseases that you suffer from, to enhance your health, so that you must address them first to help to increase hair growth.

Some of those diseases are:

A. Anemia is the worst diseases affects hair and causes hair loss.

B. Thyroid problems can also prevent hair growth.

C. Polycystic ovary syndrome is a set of symptoms leading to hair loss for women.

D. The pituitary glands diseases can cause hair thinning and loss.

E. Imbalanced hormones in the body play in hair growth, as the imbalanced hormones have detrimental effects on the scalp and the follicles, in addition to leading to hair loss and thinning.

The most effectiveness hormones in the body are:

A. Estrogen hormone:

This is a female imbalance hormone has a profound effect in the hair loss for both women and men of all ages.

B. Androgen hormone:

This is a male hormone but increases in both men and women during puberty and causes hair loss during their life.

To balance your hormones, you must do an exercise and sport, even if at home, because it helps for blood flow in the body, so that stimulate your scalp to improve hair follicles. To know more information on Hair Transplantation check Bpas

Good health is the most important method of how to increase hair growth in 7 easy steps at home.

Stress Control

How to increase hair growth from the inside-out depends on some tips you must follow to tame your stress that causes hair thinning and loss. You should identify stressors and try to avoid as much as you can, try to go away from the negative things around you, get the right amount of sleep, choose successful relationships, and maintain a healthy diet.

Once taming your pressures, you will be able to welcome back hair growth.

Hair Products

You should depend on medical and natural hair products of shampoos, serum, and creams. On the other hand, you should avoid the chemical products, hair dyes (coloring), electronic hair products and hairstyle because this is the main reason for hair loss and prevention of increase hair growth.

The Way To Wash Your Hair

Use a medical or natural shampoo because the harsh chemical one may harm the hair and wash your hair with filtered and lukewarm water. Instead of drying out the hair with a blow dryer, you can wait till dry itself; then you can comb the hair, using a soft brush has a wide space between the bristles.

Hair Masks

The practical method of how to increase hair growth at home is to make a weekly mask for your hair, using home natural ingredients such as bananas mixing with eggs for 10 minutes or lemon with raw olive oil for 15 minutes once a week.

You can make a mask with hot oils such as coconut oil, avocado, castor oil, and grape seed oil; it will become more useful as a deep conditioning treatment if you use it before washing your hair for 15 minutes once a week.

H-1B Lottery 2020 Predictions

 H1B Visa

USCIS will officially begin accepting petitions for the H-1B Visa 2020 on April 1st, 2018 for the next fiscal year which spans from October 1st, 2019 to September 30th, 2020. In other words, all petitions filed after April 1st will apply for the H-1B visa 2020 lottery.

What is the H-1B Visa Cap?

The H-1B Visa cap, enforced by USCIS, has a congressionally mandated limit of 65,000 for the regular pool and an additional 20,000 for the advanced degree. Be aware that not all H-1B nonimmigrant visas are subject to the annual cap. For H1B Visa Process Visit UT Evaluators

Who is Exempt from the H-1B Cap?

In order to be considered a cap-exempt petition, you must have either been previously counted against the cap or have a position with a cap-exempt employer. Note that certain position with qualified employers are not subject to the H-1B annual quota even if the candidate has not been counted against the cap previously.

An employer who is cap exempt generally falls into one of the following categories:

A. Non-profit organization. This is defined by the USCIS as an organization that is “primarily engaged in basic or applied research”

B. Governmental Research Center

C. Institute for Higher Education

Additionally, if you are already an H-1B visa holder and want to transfer employers or extend your status, then you have already been counted against the cap and your petition will be considered cap-exempt.

Keep in mind that transferring your status from one employer to the next has a caveat. If you originally came to the U.S. through a cap-exempt employer, then transferring to another cap-exempt employer is not a problem. However, if you decide to transfer to a cap-subject employer, you will need to go thropugh the lottery process.

That employer will not be able to file until April 3rd, your petition would need to be randomly selected in the cap, and you would not be able to switch employers until October 1st. Essentially, it would be like opening a brand new case. To know more information on H1B Visa  check Bpas

This is to prevent those who would enter the U.S. through a cap-exempt employer just to switch over to a cap-subject employer with the goal of subverting the lottery.

“H-1B workers performing labor or services in the Commonwealth of the Northern Mariana Islands (CNMI) and Guam may also be exempt from the H-1B cap (see the Consolidated Natural Resources Act of 2008 (CNRA), Public Law 110-229).

H-1B workers in Guam and the CNMI are exempt from the H-1B cap if their employers filed the petition before December 31, 2019. Employers cannot file a petition or an extension request for an employee more than six months before the intended employment start date.” Source

How To Fix Twitter’s Biggest Annoyances

 Vivid SEO

Many Twitter users encounter more problems with the site and its proper use than any other social media site and they feel that there really isn’t anything they can do about it.

They need Twitter for their business so they just put up with the annoyances day after day, tweet after tweet. The good thing is that you don’t have to and we have listed some of the biggest complaints about Twitter and some helpful tips on what to do about them. For more details check  SEO Agency in London.

SPAM FOLLOWERS

Twitter users report a high volume of spam followers with some users reporting tens of thousands of these spammers. If you suspect that you have spam followers, you can easily find out by using some online tools such as Fake Follower Check.

You’ll be prompted to connect your account in which you will need to upgrade to remove spam followers. The upgrade to remove followers is inexpensive with the option to cancel at any time, but it’s a small price to pay to assure you have a quality following for your business.

TOO MANY INBOX MESSAGES

With advanced software that creates automated direct messages, it’s not uncommon to have hundreds of Twitter messages in your inbox on a daily basis. You probably have found that there is no way to select all of the messages and delete them in Twitter; you have to do so one at a time. For Best web development company in New York visit RavisNY.

There is a tool that can do it for you! It’s called DM Cleaner and all you have to do is connect your account and delete your messages all at once instead of one at a time.

ACCOUNT SUSPENSION

Because Twitter has a significant number of spammers, the company is not afraid to suspend accounts that could be in violation of their best practices. It can bring you down to log into your account one day and see that it has been suspended.

The main reason for this is that the Twitter user is following too many people at one time, especially on accounts that are relatively new and do not have an established following.

Right away when you find out your account has been suspended, you’ll see the option to “Learn More”. Click that option and appeal the suspension. Be sure to check your email and respond to the email that Twitter sends you regarding the appeal so that you have a better chance of successfully reinstating your Twitter account. To know more information on SEO Services visit Kotra

These are just some of the more popular complaints about Twitter and even though they may seem small, anyone who has dealt with any of these will understand how annoying they are and will appreciate the tips we have provided. Happy Tweeting!

Grow Your Business With Google +

SEO Services in  London

Those of you familiar with social media and the various channels available to today’s small businesses know that Google+ is not usually the first name people think of when creating an effective social media marketing campaign.

Does that mean that you should overlook it as an option for your business? In my opinion, doing so would be a big mistake and could give your competitors that are using Google+ a distinct market advantage. For SEO Companies in Hyderabad visit Vivid Digital

Sure, Google+ isn’t the number one social media channel, but that doesn’t mean it’s not in the top 3. For business owners who are serious about taking their business to the next level online, Google+ is the number one way to do it. Is Google+ easy to use and understand?

Yes and no. Many clients that come to Vivid SEO ask us about Google+ and how they can make it more effective for their needs and our social media marketing experts do our best to explain how Google + works and how it can be put to work for them.

When we create a social media marketing campaign around Google+, you can be sure that your business will get the most exposure in the right markets without any guessing. We ensure our clients receive the high quality content needed to be successful on Google+ and drive the traffic they need to their websites resulting in sales. For Best web development company in Hyderabad visit Vivid Design Consultancy.

That sounds easy enough, but for the new business owner trying to do it on their own, it can become daunting. Google+ offers a wide range of groups and communities surrounding a multitude of different subjects.

Within these subjects you’ll find just about any industry or niche of business you can imagine and the best way to generate new followers for your business’ Google+ page is to become involved in one of those groups that are related to your industry.

By becoming a leader in any one or a number of groups related to your field of business, you will begin to gain a following as others rely on you or your business for advice and information pertaining to the niche.

If all of this sounds confusing or seems difficult, don’t stress, the experts at Vivid SEO are here to create a social media management plan that will help your business become better established on Google+ and help you use this social media channel to your benefit. Contact us today and see what we can do for your business now. For more details on SEO Services check Icadl2013

5 Ways Digital Marketing Boosts Offline Sales

Midasedu

The goal of any digital marketing campaign is to increase brand awareness, attract traffic and directly generate sales.

There are many ways that a digital marketing agency Chester will go about do that but, in the end, marketing is still about encouraging people to buy products and use your services.  For Affordable SEO packages in UK visit Vivid SEO.

If you want to directly boost sales through digital marketing techniques, you need to follow these steps:

1. Focus on the strengths of your products.

If your marketing effort is successful, it can make your products more enticing. If you already have an excellent product, you need to make the content persuasive. People have to be convinced that your products are worth buying over your competitor’s products.

Making great products is a good thing, but you won’t sell many of them without an effective digital marketing campaign that can focus on the strengths of those products.

2. Use key phrases that sell.

Once you identify your target audience, you will know how to reach them. Your customers can be more responsive to specific key phrases that are incorporated into blog and social media posts.

As an example, a key phrase may represent the common needs of your targeted audience and can be used to offer services that people are looking for as well. To know more information on SEO Services check Tamc2011

3. Create enticing content.

You will establish a strong brand by sending out well-written and impactful content. Content is a good way to connect with your audience and if you want to directly generate sales with your content, it should be designed to do so.

After reading, listening or watching the content, potential customers should be genuinely convinced that your products are the best products for their needs.

4. Implement organic SEO methods.

SEO is one of the best methods to ensure long-term sales. Your digital marketing campaign should also include SEO techniques that are essential to getting your website ranked high in the search results.

There is no method that can give overnight SEO results, but you can still gain good search engine ranking by being consistent, although it might take some time.

5. Start PPC campaigns.

The rule of spending money to make money also applies to your digital marketing campaign efforts. A PPC campaign is the quickest way to increase your sales as your PPC ads will be placed in strategic locations with high visibility on the page.

As an example, with AdWords, your ads will be placed right above the 1st rank position, giving search engine users the illusion that it’s part of the search results.

If your sales could use a boost or your digital marketing campaign could use some expert advice, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

What Is Gynecomastia

Sccaudi

Gynecomastia, is a condition in men known as ‘man boobs’, whereby the breasts become larger than normal.Older men and teenagers are those who are most affected, but it is not limited to those age groups.Often this condition does not cause pain, but in some cases in can, and the condition can vary in size from a bit of tissue in the breasts, to more noticeable bulging.There are a number of reasons why men experience gynecomastia, including; hormone imbalance, older age, obesity and medication.

If you have an imbalance between sex hormones, you can suffer from ‘man boobs’. Too much oestrogen in the body can cause breast tissue to grow, while not enough testosterone does not counteract the small levels of oestrogen that are present in all males.

Being very overweight is also a common cause of man boobs. Again, this is down to increased levels of oestrogen, which causes more tissue than normal to grow in the breasts.This, in combination with excess fat in the same area can cause large abnormal breasts in men. Sometimes losing weight can cancel this out, but is not guaranteed to ‘cure’ gynecomastia.

Causes of Gynaecomastia

It commences nearly at the age of 13-14 yrs. At this age, the hormones increase in the body, but it did not bring any abnormal change in body shape except some change in breast tissues. In 30-40% cases, these changes cause enlargement of 4.0 cm in size, and it does not reduce even after a couple of years. To know more about Gynecomastia, visit Ksd-media

The main reason of increased male breast is an altered ratio of estrogens to androgens. An increase in Estrogen or female hormones that act as a growth hormone for an increase in the size of male breast tissue. Drugs are also a cause for 10–25% of cases of gynecomastia. Certain health problems in men such as liver disease, kidney failure or low testosterone can cause breast growth in men. These are the most common cause in adults for breast enlargement. Other medications such as HIV medication, cancer chemotherapy, hormone treatment for prostate cancer, heartburn and ulcer medications, calcium channel blockers, some antifungal medications, some antibiotics, tricyclic antidepressants such as amitriptyline, herbals such as lavender, tea tree oil, and Dong Quai are also known to cause gynecomastia.

However, the cause of gynecomastia is unknown in around 25% of cases.

Who needs Gynecomastia treatment?

It is considered when:

A. You feel stress or anxiety due to over-large chest size.

B. You have to improve your confidence about the overall proportion of the body.

C. The time when your large size chest is embarrassing for you to take part in sports or swimming and gym.

Gynecomastia Advantages

A.It improves your social confidence and skills.

B. Helps you to have efficient and permanent results.

C. It restores your comfort in taking off the shirt in public if needed.

The main aim of the Gynecomastia treatment is to create a natural chest shape and size in men. As well as correct any deformities in the chest regions, such as seen in the nipples or the areolas.

Types of Gynecomastia

There are three types of Gynecomastia are following:-

1. Neonatal–

It is a condition that occurs in newborn babies. It occurs due to the presence of maternal estrogens. The problem might subside after few days of the birth of the baby. There is nothing to worry about if the problem still persists. Neonatal Gynecomastia can cure with neonatal gynecomastia procedure.

2. Adolescent–

It is a condition where nipple starts to grow and looks like a small breast among young males. It identifies as a small and rubbery lump under the nipple. It normally happens during the early years of puberty and fades away after few years. However, if the problem still persists, there is nothing to worry about. The condition can cure with the neonatal gynecomastia procedure.

3. Severe–

It characterizes by severely enlarged breast and saggy or excess skin. This is itself determined in part by age, as older persons suffering from gynecomastia tend to have less skin elasticity and thus will have a greater abundance of excess skin related to gynecomastia. However, if the problem still persists, the condition can cure with the severe gynecomastia procedure. When skin is hanging and loose, some scarring may be unavoidable.

Visit Personiks to know the cost of Gynecomastia, surgery in Hyderabad

What Are The Benefits Of Rhinoplasty Surgery

Rhinoplasty Cost

Rhinoplasty Or Surgery Nose Reshaping is done to enhance the shape as well as to improve the capacity of the nose and is a standout amongst the most mainstream surgery systems around the world. It can be done to make the nose look smaller or bigger, improves the alignment of the nose as well as the shape or size of the nostrils. The skin of the nose is isolated from the bone and ligament and is reshaped surgically to give the best result. There are the top two methods of doing this surgery. They are:

Closed Rhinoplasty:

In closed rhinoplasty all incisions are hidden inside the nose with no external scars. It is done by lifting the soft tissues of the nose, slightly upward where the cartilage and bone is accessible to perform the necessary changes in the nose.

Open Rhinoplasty:

Open rhinoplasty is done when a nose is having more work to operate. In this procedure the surgeon will make incisions in the skin between the nostrils, which is called the columella. The skin is lifted under the nasal cavity so that the surgeon gets the access to perform the nose reshaping. To know more about Rhinoplasty visit Basna

Benefits Of Rhinoplasty Surgery areas follows :

There are a number of reasons to consider rhinoplasty surgery, not all of which have to do with enhancing your appearance, but certainly, building self-confidence can be life-changing. Rhinoplasty, more commonly known as a “nose job,” can be performed to help modify the shape, size, or even function of your nose. More than 223,000 nose reshaping surgeries were performed in 2016, making it the third most popular plastic surgery procedure in the U.S.

Whether you’ve decided you want to move forward with having a nose job, or you’re still unsure about the procedure, there are specific benefits to rhinoplasty surgery.

Improve breathing:

For those who suffer with congenital or long-term breathing issues, restricting the nose can help significantly with breathing.

Confidence:

A nose job can help boost your self-esteem.

Sinus problems:

Headaches, constant nasal congestion, and sinus pressure can be alleviated with rhinoplasty.

Broken nose:

Repairing a broken nose – no matter the cause – can relieve pain and improve appearance.

Corrective follow-up:

If the first nose surgery doesn’t offer the desired results you want, a revision procedure can be completed to make any adjustments.

Snoring:

While snoring may be something you just deal with or try to remedy with over-the-counter products, it can have a significant impact on your sleep. Nose surgery can provide a permanent solution.

Birth defects:

Whether you have a lump, curve, or underdeveloped nose, surgery can help.

Electing a surgical method to change your appearance or improve your health can come with questions. One of the most common questions about rhinoplasty is concerning the pain and healing process.

While any invasive surgery will come with some discomfort during the healing process, most rhinoplasty patients will have some swelling and tenderness but should experience minimal difficulty breathing. Discoloration is possible, but the majority of patients begin to see the results of the surgery within just a few days. In fact, you’ll likely be able to return to work within a week.

Keep in mind that rhinoplasty is not like a haircut. Your procedure is customized to your needs and your face, so bringing in a photo of a celebrity profile and requesting a nose like the one pictured may not work. Your surgeon will create symmetry and balance during the procedure, and what looks appealing on one person isn’t always a great fit for another.

Despite the stigma, some may place on plastic surgery, the decision to get a nose job should be your personal decision. Make an informed choice by partnering with Mangat Plastic Surgery for a consultation to learn how rhinoplasty can help you.

Consult best Rhinoplasty surgeon in Hyderabad at Personiks

STUDENT EVALUATIONS OF TEACHING

UT Evaluators

Student evaluations of teaching (SET) are standard fare in higher education where there is often relatively little information available to judge what is supposed to be a major part of professors’ work. There are often long end of course surveys students complete, covering everything from whether the content was relevant to the professor’s competence to whether students felt fairly treated. Putting students in a role as observers of what happens in classes isn’t a bad idea, and I’ve written about the Measures of Effective Teaching Project here.

Not everything that is asked of students is clearly in their realm though, such as whether the professor knows his/her stuff, and much more care should be given to asking students to observe what is observable and experienced specifically by them. This matters when the data from these surveys are used to make career decisions about professors. The overall evaluation process for tenure, promotion, merit pay, and continuing appointment involve more components than teaching and indeed scholarship (publishing) is often compensatory and can nullify a poor teaching evaluation. But that’s another post, for another day. For Educational Evaluations in US visit here

A recent study at NC State points to a specific, and serious, problem with student evals of teaching: they are gender biased. One of the basic issues in instrument construction is validity and it would appear student evaluations of teaching aren’t living up to this expectation.

“The ratings that students give instructors are really important, because they’re used to guide higher education decisions related to hiring, promotions and tenure,” says Lillian MacNell, lead author of a paper on the work and a Ph.D. student in sociology at NC State. “And if the results of these evaluations are inherently biased against women, we need to find ways to address that problem.”

Benjamin Schmitt, an assistant professor of history at Northeastern University, who is interested in data visualization has given us what might be the most useful data to see the effects of gender bias. He used Rate My Professor as the data source describing his analysis here, and before you get all uppity about this there is at least some evidence of a reasonably high correlation between ratings on RMP and institutional SETs. Schmitt has created an interactive chart to explore gender, discipline and student ratings. It’s pretty amazing… and eye-opening. I’ve clipped just a few examples when different terms are used to search the data base.

Apparently male professors in psychology might have futures as stand up comedians, all education professors are so caring any of them might be the next Mother Teresa, and all philosophy profs are brilliant but men more so than women. Not all descriptors are gender biased… attractive, for example, leads us to believe education professors are the least attractive (ouch!) while the hotties are female criminal justice and male philosophy profs… but a surprisingly consistent pattern of gender bias against women across disciplines is apparent. Check for Educational Evaluations  in aspnetmenu

Explore this interactive chart and be amazed, even appalled. You’ll find that men are more likely to be seen as a star, knowledgeable or awesome and women are more likely to be seen as bossy, disorganized, annoying and to play favourites, whilst being either nicer or ruder than men. (Wait, is that rudely nice OR nicely rude?)

But then ask if the student ratings have any basis in fact. Are philosophy professors really more brilliant than professors in accounting, business or health sciences? Do women across all disciplines lack a sense of humour? In other words, the problem with these ratings are complex and layered… gender bias, for sure; truth value, disputable.

And yet, faculty committees and higher ed administrations persist in using such flawed data or at least continue to symbolically offer it up as grounds for important personnel decision making.