Category Archives: Business

AxisDirect Website Bags the DMA India Award 2017 in the Best Web/E-Commerce Category

Mumbai, Maharashtra, India
AxisDirect, the retail broking arm of the leading BFSI player Axis Securities Limited, was honored with the coveted DMA India Awards 2017 in the Best Web/E-Commerce Category. The award was conferred to AxisDirect for their innovative approach in developing a simple, user-friendly and informative website which makes investments easy and hassle-free for its clients. This win reiterates AxisDirect’s commitment to adopt innovative technology for empowering investors and helping them to plan their finances confidently.

Commenting on the win, Mr. Amit Golia, Chief Business Officer, Axis Securities said, “To assimilate relevant insights for making any financial decision, an investor has to scan through hundreds of pages of complicated and incomprehensible financial information. We wanted to offer a viable & simple solution for addressing this concern by developing a platform which is aligned with our motto “#SimpleHai”. We have always been at the forefront of introducing innovative product and services and our new website was also designed as a simple and intuitive platform to offer a delightful user experience. As DMA India Awards are regarded to be a benchmark in honoring creative excellence, this win serves as a testimony of our innovative customer focused approach. We are extremely delighted to receive this accolade for all our efforts to create value for our clients.”

AxisDirect identified that investors often find investing optimally a complex and time consuming process. To support investors in this endeavor, AxisDirect introduced a simple, user-friendly web portal in line with its new brand tagline #SimpleHai. With consumer convenience in mind, this fully device responsive portal was built with an absolutely clean and clutter-free layout. Being an intuitive and feature rich portal, it provides all market information, news and data relevant to an investor in a simple card layout and in easy to understand language. The website also offers investors with ease of investing across 20 investment products.

The new AxisDirect website has in-built filters to help customers find the desired and accurate information about market, stocks and investment ideas. Investors can access news from best sources (containing live news feed, live tweets from best twitter handle of industry, Live TV as well as RSS Feeds), get currency & commodity feeds and access real time information on Stocks, Mutual Fund, Derivatives & Market Indices. The in-house research calls are also available in a video format to help investors make informed decisions. It also offers a gamified and fun-filled learning experience to help investors grasp technical investment concepts in a simple manner. The new website focuses on offering personalized content through notifications and provides portfolio insights to help customers take quick investment decisions.
About Axis Securities Ltd.

Axis Securities Ltd. (ASL) is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. ASL is currently present in 80+ branches across India. ASL offers retail broking services and also functions as a distributor to Bank’s financial products. The retail broking vertical of ASL, AxisDirect engages in offering simplified investment solutions to the customers. AxisDirect offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. With over 15 lakh customers, AxisDirect is one of the fastest growing players in the industry and is among the top 5 players in terms of customer base.


Source: BusinessWireIndia

Market update: United Spirits zooms over 22%; Maruti hits record high; ICICI most active

The Nifty as well as the Sensex in the afternoon trade on Friday held on to their respective gains with the Nifty trading 0.05 percent higher at 10349.30 while the Sensex was up 90.35 points at 33237.71 largely dragged by Bank Nifty which fell 0.26 percent.

The top loser from the banking index were Yes Bank which fell over 6 percent while PNB slipped over 5 percent and Bank of Baroda was down 4.5 percent. ICICI Bank was trading in the green while HDFC Bank was down 0.4 percent.

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CNX FMCG was the outperforming sector which jumped 1.69 percent led by United Spirits which zoomed over 22 percent followed by United Breweries, Emami, Godrej Industries and ITC.

From the Nifty50, the stocks which gained the most were Sun Pharma, Adani Ports, Bajaj Finance, ONGC and Tata Motors. The most active stock was Yes Bank followed by ICICI Bank, Maruti Suzuki and State Bank of India.

On the BSE, United Spirits, United Breweries, Future Consumer, Sun Pharma Advanced Research and Wockhardt were some of the top gainers.

87 stocks hit fresh 52-week high on the NSE including Maruti Suzuki, United Spirits, HEG, OCL India, Emami, IFB Agro and Ramkrishna Forgings while on the BSE, Avanti Feeds, Sundaram Clayton, Keltech Energies, Astral Poly Tech were the top gainers.

In the NSE, 991 stocks advanced while 677 declined while on the other hand, 1481 stocks advanced and 1159 stocks declined on the BSE.

Global research firm, Morgan Stanley has reiterated its overweight rating on United Spirits with a target of Rs 2,900 per share while UBS has reiterated a sell call on the stock with a target price of Rs 2,000 per share.

Technical Analyst Ashwani Gujral of has a buy on United Spirits which has a fresh breakout, and expects Rs 3,500-3,600 . Mitessh Thakkar of has a buy on Bajaj Auto with a stop loss of Rs 3240 for target of Rs 3360.

Sandeep Wagle of has a buy on Sun TV Network with a stop loss of Rs 838 and target of Rs 875.