Monthly Archives: December 2019

6 WordPress Plugins You Must Have On Your Website

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You can create many different kinds of websites with WordPress which is why it has become so popular.

This is possibly because of the massive range of plugins that are available that provide additional functionality.

However, there are a couple of WordPress plugins you must have on your website to make it faster, more secure and SEO-ready. For Digital Marketing Company in London check Vivid SEO.

WordPress plugins you must have on your website are as follows :

1. Yoast SEO

WordPress out the box is already pretty good at being search engine friendly making it a great platform to put your content on.

What Yoast SEO is trying to achieve is to improve a few of the technical SEO requirements such as sitemaps and what content search engine crawlers can and cannot crawl.

However, one of its best features is improving the content that is produced on your website.

It has a look at keyword density, content length, sentence complexity and readability to make sure that your content can be consumed by humans (something that Google’s crawlers love). I’d highly recommend installing this on every WordPress website that you have.

2. WP Rocket

Having a website that is fast is not only great for SEO, but the general experience is just so much better for the user (a key metric in search engine ranking anyway). To paint a picture, Amazon’s data shows that for every second that the site takes to load, they lose a couple of billion dollars (yes, that is no typo).

Whilst the above example is purely about scale, the fundamental issue of speed can be applied to any site of any size. This is why site speed is so important and WP Rocket is a great tool to help your website perform a bit better.For Top web development company in New York visit RavisNY.

I would like to note, however, that installing this plugin won’t solve all your speed issues. You will still need make sure that your hosting infrastructure is good quality and allows your website to perform.

3. Redirection

This plugin has become a standard for all of our WordPress websites. The concept of it is quite simple, but under the hood it is a robust plugin that should be on every WordPress website.

This plugin simply allows you to add redirections from one URL to another, which is great for making sure people don’t get 404 errors and search engines know where to find your new links.

A great feature it has is that it monitors changes to post/page URLs so that it can create a redirection automatically for you. It also has a 404 error log to make sure you don’t have any URLs that should be redirected.

4. Akismet Anti-Spam

SPAM seems to follow you everywhere, whether it is via SMS, email or comments. There are people trying to get you to buy their product or get a backlink to their website (most common form of SPAM on WordPress).

Akismet uses the combined power of millions of WordPress blogs to fight SPAM. If a comment somehow gets passed the Akismet SPAM check, the user can mark it as SPAM and this then informs Akismet who can now use that data to update its algorithm and improve its SPAM detection.

5. Gravity Forms

Pretty much every website needs a form. This is easy with WordPress and there are a couple of form plugins that are free and generally work well.

However, we’ve been using Gravity Forms for almost six years now and we absolutely love it.To know more information on SEO Services check Lanetalab

It has all the features you need like a form builder, email notifications and confirmation messages (all of which are highly customisable). On top of that, it also has integration add-ons with payment gateways and other services so the possibilities are almost endless.

6. Wordfence Security

Much like SPAM, I often wonder who goes around and hacks sites. It’s frustrating! More importantly, it can damage the reputation of the hacked site. The truth is, there is a lot to gain by a hacker.

They can either promote a cause that they believe in or, more commonly, they can flood your site with links to other sites that have been hacked creating a backlink network – the objective being to get a site more PageRank on Google.

Wordfence has quickly become a popular plugin that protects WordPress websites from being hacked in a number of ways.

The free plugin does a great job of it as well. There is a premium upgrade, which gives you access to a few more features, but this is without a doubt a must-have plugin for every WordPress website.

In conclusion, there are a number of additional WordPress plugins you must have that could probably get onto this list.

For example, WooCommerce is the best ecommerce plugin for WordPress. As a start, though, these plugins should be on every single WordPress site you setup to make your life easier and to make your site faster and safer.

Top 5 Steps To Success In Strategic Digital Marketing

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In today’s generation, people have grown up embracing the world of digital consumption. It is the future of marketing and has proved more effective than traditional methods.

Digital marketing methods are faster, practical, streamlined and versatile. The great thing is that it offers as much potential to marketers as it does to consumers.

To stay ahead of the growing number of competitors and engage with all the potential customers, a strategic digital marketing plan needs to be implemented.

Here are some strategic digital marketing steps that can be implemented to ensure business growth.For more details visit  SEO Company in Hyderabad.

Steps to success in strategic digital marketing

1. Set a strategic digital marketing goal

If you want your customer base to grow, to get ahead of the competition or for the company to grow then you need a goal.

Setting a goal reminds you of what to focus on, which is more likely to lead to success than if you don’t have any direction.

2. Create a strategic digital marketing funnel

A digital marketing funnel is when you map a customer’s journey from when he or she is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel.

A digital marketing funnel can also be thought of as four parts: awareness, interest, desire and action (AIDA).

Awareness:

A customer has come to your website for a reason (perhaps from online advertising you have done) and is looking for something they want or need.For Web designing services in Hyderabad visit Vivid Design Consultancy.

Put certain strategies in place to attract and encourage them to follow this funnel.

Interest:

Now that you’ve got them in the funnel, you need to gather more information about them. Provide further information that is more tailored to their needs and interests them.

This will show that you’re attentive to and care about your customer’s needs and wants.

Desire:

This is the time to tell them more about your products or services and why they want them in order to create a desire in them for the products or services you are offering.

Action:

All that’s left is going over pricing, payment and other aspects relevant to the buyer. Having an effective and successful marketing funnel will not only help with leads, but will also turn leads into repeat buyers.

3. Develop a strategic call-to-action

This is an image or text that prompts visitors to take action, such as signing up to attend webinars, subscribing to newsletters and viewing product demos.

The call-to-action should grab attention and lead customers further into the marketing funnel. In a nutshell, the results of an effective call-to-action will be more leads and conversions.

4. Create a strategic lead magnet

An effective lead magnet is about supplying the customer with information relevant to their wants or needs. This is where content marketing is key.To know more information on SEO Services check Ksd-media

Giving customers what they are looking for will result in them potentially spending money on the products or services you are offering.

5. Drive traffic strategically

Having traffic on your website will make it easier to drive people into your marketing funnel.

Here are a few ways to increase traffic to your website:

A. Quality content

B. Keyword strategy

C. Website optimisation

D. Social media

However, if you have tons of website visitors, but none of them ever convert, your business will also cease to exist.

Digital marketing is the art of making use of proven strategies and techniques that attract not just more traffic, but more targeted traffic which delivers results.

Targeting the right kind of people, which delivers the right kind of results, is what digital marketing is all about. Want to chat about setting up a digital marketing strategy for your business?

The Pros And Cons Of Private Evaluations & School Evaluations

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You’ve decided to have your child evaluated. The next question is: How? You can request that the school do the testing, or you can hire a private evaluator.

Each option has benefits and drawbacks. Which one is best depends on your and your child’s needs and preferences.

The pros and cons of Private Evaluation

The Evaluator  for Private Evaluation

Pros:  You choose the evaluator. One person does all the testing, so your child doesn’t have to adjust to different people.

The evaluator isn’t with the school, so they may be more objective. The evaluator can make recommendations without factoring in the school’s concerns.For Educational Evaluations in US visit UT Evaluators.

Cons:  The evaluator may not be able to observe your child in school or review records.

The Process for Private Evaluation

Pros:  You don’t need the school to agree to testing. You also don’t need to share the results.

Cons:  There’s no set time frame. You might wait months to get your child tested and get results. You also have to coordinate any additional testing by other specialists.

The Testing for Private Evaluation

Pros:  The testing can focus only on the area of concern. This can make the process go faster.

Cons:  Testing can be expensive and may not be covered by insurance. Your child’s school isn’t required to follow the recommendations.

The Experience for Private Evaluation

Pros:  Your child will get undivided attention in a setting that’s private and confidential.

Cons:  Your child will be in an unfamiliar environment.

The pros and cons of School Evaluation

The Evaluator for School Evaluation

Pros:  At least two professionals work together to look at your child from different angles. They can easily observe your child and review records.

Cons:  The evaluators are part of the school’s team. You can’t choose them. Their recommendations may be shaped by school concerns, like resources.

The Process for School Evaluation

Pros:  There’s a time frame schools have to stick to. So testing and results may be quicker. The school coordinates testing and communication with families.

Cons:  The school has to agree to the evaluation. You might have to wait to get the approval.To know more details on Educational Evaluations in US check Iftr2015hyd

The Testing for School Evaluation

Pros:  Testing is free, and it looks at all areas of development. This can reveal strengths and challenges you hadn’t considered.

Cons:  The results will be part of your child’s confidential school records and can be seen by anyone who has the right to look at those records.

The Experience for School Evaluation

Pros:  Your child will be in a familiar setting.

Cons:  Your child may feel embarrassed about being tested at school.

Find out how to request a school evaluation. Or follow these steps to get a private evaluation. Learn about different terms you may hear for evaluations.

For more information, watch as an expert talks about the pros and cons of public and private evaluations.

 

Renault Kwid Hatchback Performance & First Drive

Renault Kwid Test Drive in Bangalore

Renault Kwid Overview

When Renault launched the Kwid hatchback back in 2015, it truly became a game-changing product for the French carmaker in India. The car boasted of a bold SUV-like design, smart styling, and a host of segment-first features that made the Kwid an instant hit. In fact, courtesy of the Kwid, Renault India’s monthly sales were at an all-time high for almost a year.

However, like all popular models, the Kwid too slowly started to lose its charm after a while. The carmaker tried to improve its numbers with the launch of a few special edition models like the Kwid ‘Live For More Reloaded’ edition or the ‘Superhero’ edition, but none of them proved to offer any long-lasting solution. With the car’s sales consistently dropping in the last several months, Renault finally decided to take the big step. So, behold! the 2018 Renault Kwid facelift. Yes! After almost three years, Renault has finally given the Kwid a much-deserved update and we got to spend a day with the top-end AMT variant of the car.

Renault Kwid Appearance

The Kwid was a smart hatchback, to start with, and the facelift has made it more attractive still. Styling up front is all new and the new-age split-headlamp set-up conforms to the latest trends. The striking DRLs look nice and are standard across all variants, to boot. The large main headlights get chunky black bezels embellished with orange accents on this top-spec Climber.View offfers on Renault Kwid in Mumbai at Autozhop.

Renault has also upsized the Kwid’s wheels from 13-inchers to 14-inchers, along with giving it chunkier 165/70 R14 tyres across the range. This not only helps the stance, but has also increased its ground clearance by 4mm, to 184mm. Attractive smoked-grey plastic wheel covers are part of the package on the Kwid Climber, while regular versions make use of simpler covers. Meanwhile, LED guide lights in the tail-lamps and the inclusion of reflectors have helped spruce up the Kwid’s rear.

The new bumpers make the Kwid marginally longer than before, and kerb weight is also higher. The 35-40kg increase in weight is thanks to the inclusion of additional structural reinforcements required to comply with latest crash- and pedestrian-safety norms.

Renault Kwid Comfort

Here an even bigger update can be seen as at first glance the Kwid interiors look to be much more expensive that they actually are. There is a bigger 8-inch touchscreen and a new look steering wheel, as well as a much better looking part-digital instrument cluster.The 8-inch touchscreen looks big and is very easy to use with excellent graphics. Elsewhere, some minor tweaks, such as the re-arranging of the AMT control selector and a bigger glove-box, are apparent. The detailing is good and it is a nice-looking cabin overall.

Even the equipment levels now are very good with Apple CarPlay/Android Auto, rear parking sensors, alloys, rear arm-rest in place. The new Kwid’s rear camera is actually better than the ones on much more expensive cars.A passenger airbag is optional (as are rear power windows) while the driver airbag is standard, along with other mandatory safety equipment.To know more information on Renault Kwid visit Pasear-w

While the equipment levels are indeed impressive at first sight, the quality on closer inspection leaves a bit to be desired as there are some cheap plastics and hard surfaces which detract from the cabin ambience.

Renault Kwid Engine

Under the hood, the 2018 Renault Kwid continues to come with the same 999 cc three-cylinder petrol engine that offers a maximum output of 67 bhp at 5500 rpm and develops a peak torque of 91 Nm at 4250 rpm. The model we drove comes mated to Renault’s Easy-R automated manual transmission (AMT), which is the same 5-speed unit as before, but unlike the pre-facelift model, this one now comes with the creep function as well. Renault is calling this the Traffic Assist function, which helps the vehicle to crawl at a speed of 5-6 km in drive mode once you take your foot off the brakes. This definitely is a welcome addition for those who frequently drive in bumper-to-bumper traffic.

However, in terms of performance, the AMT unit hasn’t changed much from the pre-facelift model. There’s still a bit of hesitation when the system shifts through the first and second gears and there’s a distinct clunk that comes from the gearbox. In fact, if you try to hurry and floor the accelerator the AMT takes some time to respond and there’s a very noticeable lag. However, in the higher ratios, once the engine reaches around 4000 rpm, the shifts become much smoother and the car really starts to respond well.Check car loan for Renault Kwid at Fincarz.

Renault Kwid Driving

The 4mm increase in ride height and the shift to wider tyres has made a difference to the driving experience. The Kwid has lost some of its pliancy at low speeds, and there is a bit more movement over bad roads. The suspension handles potholes well, but isn’t very silent — you can hear it working over bad roads. As before, the car feels quite planted and sure-footed at high speeds for what is a bantam-weight car. Stability is decent and the wider tyres also give more confidence in the corners. A sore point is the steering — while light and easy to use at city speeds, it lacks self-centring and does not weigh-up sufficiently at high speeds.

Renault Kwid Safety

Braking duties are handled by discs in the front and drums at the rear. Renault is offering rear parking sensors, Driver Airbag, ABS with EBD, seat belt reminders and Overspeed alert as standard. Moreover, on the upper variants, you can get a passenger airbag and reverse parking camera with guidelines to safely park.

Renault Kwid Price in Mumbai

Renault Kwid On Road Price is 3,29,145/- and Ex-showroom Price is 2,75,999/- in Mumbai. Renault Kwid comes in 5 colours, namely Fiery Red,Moonlight Silver,Planet Grey,Electric blue,Ice Cool White. Renault Kwid comes with FWD with 799 CC Displacement and 3 Cylinders with Maximum Power 53 bhp@5678 rpm and Peak Torque 72 Nm@4400 rpm DRIVE TRAIN FWD and reaches 100 KMPH at 16.8 seconds . Renault Kwid comes with Manual Transmission with FWD .

Renault Kwid Verdict

So this brings us to the question, is the 2018 Renault Kwid better than that older model? Most definitely. The Renaut Kwid continues to come with several first-in-class features and is arguably the best-looking car in the entry-level hatchback space. The surprise here though is that there is no change in price. Priced in the range of ₹ 2.66 lakh to ₹ 4.59 lakh (ex-showroom, Delhi), the car still makes for a very good value proposition for anyone looking out to buy his or her first car. Furthermore, the tweaks and the host of new and updated features that Renault has added make the 2018 Kwid just a bit more relevant, especially, with the festive season is right around the corner.

Land Rover Discovery Sport Facelift First Look Review

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Land Rover Discovery Sport Overview

The Land Rover Discovery Sport is a perfect amalgamation of British luxury and off-road capabilities. It happens to be Land Rover’s most affordable SUV and is less expensive and more adventurous than its rivals. Also, the 3rd-row seat give it an edge over competition. The 4-cylinder, 2.0-L diesel engine from the Ingenium family offers an increased power output of 237 bhp, though the base model is still equipped with 134 bhp unit. The Land Rover Discovery Sports price in India has been tagged competitively, which makes it a viable option in the segment.

 

Land Rover Discovery Sport Style

The Discovery Sport, unlike the Freelander 2 isn’t boxy, and that’s a welcome change. In fact, a quick glance at it is enough to figure that it draws some inspiration from the Range Rover Evoque. But amazingly, the Disco still manages make its own identity with its subtle design cues.

Look at the Discovery Sport from the front and it screams Land Rover. That smoothly carved out bonnet, and the honeycomb grille grill with the Discovery badge above it give it a clean look up front. And then adding a bit of spunk, there are those sweet looking circular daytime running lamps around the projector headlamps. We particularly liked the way the rear end coexists with the front thanks to certain elements in its design.

The smoked tail lamp cluster too has circular LEDs and there’s the all important Discovery badge above the registration plate. Although the oddball rear design doesn’t look as evolved and butch as the front, the overall styling will surely grow on you over time.

Land Rover Discovery Sport Space

The interior styling of the Discovery Sport matches that of the other new Land Rovers. The new Discovery Sport is the perfect replacement for those who need fresh and modern styling and were hesitating too buy the Freelander2. The Discovery Sport retains high quality interiors but do not expect it to be premium. The Discovery family is about good quality but not premium and there is a difference between the two.

There is the two-dial instrument cluster with white backlight, easy to read and operate. For those not used to Land Rovers the power windows switches are mounted next to the window than the armrest. Another JLR touch is the rising gear knob when you push the ignition switch. The Discovery Sport even has a new centre console, which is simple to operate and functional. The Discovery series is more about being functional than luxurious.

What it misses is the character of the Freelander2, like bigger windows that made the cabin feel airy, the thick and chunky gear stick, the twin vertical chrome strips on the steering wheel that functioned as the horn. These aren’t important but they add some more character the SUV. This is what Freelander did and but the new Discovery series has its own design characteristics.

The things that we liked about the Discovery Sport is the rear seat space and no more stadium like seating that the Freelander2 offered. Then there is also an option of 5+2 seating as well so two children can be seated at the rear making it a complete family SUV. It is available as a fine and seven-seater.

Land Rover Discovery Sport Gearbox

The Land Rover Discovery Sport is offered with a 2.2-litre, 4-cylinder, turbocharged diesel engine. The oil-burner is offered in two states of tune. The variants with the TD4 trim, including our test vehicle, have the lower state of tune in which the engine churns out 147 HP of power at 3500 RPM and 400 Nm of torque from 1750 RPM. The higher SD4 trim pumps out an extra 40 HP of power and 20 Nm of torque. The engine is mated to the same 9-speed ZF automatic transmission that is also available with the Range Rover Evoque. The Discovery Sport takes 10.5 seconds to complete the 0-100 km/hr sprint which isn’t impressive.

When you flick the gearknob to D and set off, you realise that the engine has almost negligible turbo lag and the SUV responds nicely to throttle inputs but acceleration isn’t aggressive or something that would make you go WOW. Power delivery from the engine is very smooth and linear all the way to the redline. The oil-burner is lacking on power and its top-end performance is really less than satisfactory. The Discovery Sport maxes out at 180 km/hr. The 2.2-litre unit, however, really excels when we talk about refinement or NVH levels which are just brilliant. This is one engine that isn’t meant for quick bursts of acceleration but rather smooth cruising on the highways.To know more details on Discovery Sport  check Icps2016

There is a Sport mode on offer too which ups the performance by a very marginal amount. Again, you do not get pushed back into your seat when you give the car the beans and it accelerates linearly. The Discovery Sport cruises at 100 km/hr at 1400 RPM and 1500 RPM in D and S modes respectively and the engine never feels strained while munching miles. The only thing going against the TD4 tune is the lack of top-end and outright performance.

The SUV churns out good mileage too and we managed to extract 13-14 km/l on our highway tests which is really good for a vehicle of this class. The transmission is also butter smooth and gear shifts go unnoticed to the driver. Land Rover has always been known for its off-road capabilities and the Discovery Sport is no different. It has a 4WD Terrain Response System that has different modes and settings for gravel, mud, snow, etc. types of road surfaces and we must say that this works terrifically well.

Land Rover Discovery Sport Driving

Again, this is the manufacturer’s unparalleled understanding of how a contemporary Land Rover must be made to handle: not, crucially, as a sports saloon might, but rather how something tall, forceful and hefty ought to.

The contrivance at work among its rivals is absent, replaced by the apparently organic fluency of an SUV not disguising its amplified body movements but instead tuning them to an inner-ear-pleasing model of consistency and linear balance.

Apart from an occasionally awkward weight at manoeuvring speeds, the same finesse has been applied to the steering, which allows this mass to be threaded along with the kind of linear delicacy that is rarely accorded to hatchbacks, let alone SUVs.

Consequently, on the open road, the car can be driven swiftly and very pleasingly. Its occasional harshness and questionable refinement notwithstanding, it is the charm of this two-way relationship that defines the Sport as ‘good to drive’ beyond all else, and wonderfully typical of Land Rover’s current output.

Land Rover Discovery Sport Safety

As of this writing, the Land Rover Discovery Sport has not been put through crash tests by the Insurance Institute for Highway Safety or the National Highway Traffic Safety Administration. If you’re looking for some SUVs that do well in crash tests, the BMW X3 and the Jeep Grand Cherokee each earn a five-star overall rating from the NHTSA, and both earn a rating of Good (the highest possible) in four out of five categories from the IIHS. The X3 was not put through the Small Overlap Front test, and the Grand Cherokee earns a rating of Marginal (the second-lowest rating) in that test.

Though the Discovery Sport hasn’t been crash tested, it is available with a wide range of advanced safety features to prevent an accident from happening. Standard rear parking sensors and a rearview camera will help you when backing into parking spaces, while the optional 360-degree camera system will let you see all-around the vehicle for even better care when parking. Forward collision warning with automatic braking is available to prevent you from running into something while driving. New for 2017 is a driver drowsiness monitoring system that will detect signs of sleepiness and suggest you take a break from driving.

Land Rover Discovery Sport Cost in Hyderabad

Land Rover Discovery Sport On Road Price is 53,38,306/- and Ex-showroom Price is 44,67,099/- in Hyderabad. Land Rover Discovery Sport comes in 6 colours, namely Santorini Black,Firenze Red,Scotia Grey,grey,Loire Blue,Indus Silver. Land Rover Discovery Sport comes with AWD with 1999 CC Displacement and 4 Cylinders with Maximum Power 148 bhp@4000 rpm and Peak Torque 382 Nm@1750-2250 rpm DRIVE TRAIN AWD and reaches 100 KMPH at 10.3 seconds . Land Rover Discovery Sport comes with Automatic Transmission with AWD .

Land Rover Discovery Sport Final Thought

Should you buy one then? The biggest draw is clearly the prestigious Land Rover badge. And then, there are a lot of options available in the market at that price point including its cousin – the Range Rover Evoque. Moreover when you consider the fact that its arch rivals offer a more powerful motor, then things get slightly more difficult. But then if you want a car that looks good, handles well, is practical and most importantly can take the road unexplored without breaking a sweat then the Land Rover Discovery Sport surely should be on your list.