Monthly Archives: November 2018

Tata Tiago Hatchback First Drive & Gearbox

Tata Tiago Overview

Tata Tiago is, undoubtedly, one of the best available options in the entry-level hatchback segment. It is based on the company’s new “Impact” design philosophy, which offers a driver-focussed layout with best-in-segment size and proportioned cabin-to-body ratio. The Tiago hatchback is small but agile, and it does tick all the right boxes that make the car so competitive in its segment.What makes this Tata car special is that it is extremely feature-rich, both inside out. After all, not many cars in the segment would offer you the quality, fit & finish and the urban interiors as the Tiago will. Every bit of material inside the car is of high quality. In fact, the moment you get inside, you will find it miles better than the original Indica.The Tata Tiago car is offered in both petrol as well as diesel trims, which opens up to a wide range of customers, unlike some of its competitors that have a petrol engine only. Moreover, a close look at the segment will give you an idea that both the fuel versions, the Tata Tiago diesel or petrol are much more powerful than most of its competing vehicles. Request a test drive for Tata Tiago in Hyderabad at Tryaldrive

Check for Tata Tiago On Road Price in  Mumbai

Tata Tiago Exterior

Designers across Tata’s design studios in Pune, UK and Italy have worked on the car’s design and it shows. The styling on the Tiago is expressive and exciting, with the new design language being a strong indicator for products in the future. Coming back to the car, it sports a sculpted look, with sharp creases and bold lines everywhere. Up front is the signature, hexagonal grill that is placed vertically. The TATA logo sitting in the middle is new, as well, sporting a bolder, more prominent look. The smoked-lens headlamps sport a black bezel. It contrasts nicely with the chrome surrounds on the fog-lamps. The trendy looking spats on the spoiler at the back add to the sportiness of the car and also improve aerodynamics. The overall stance of the car indicates agility, with the sharp nose adding a very shark-like feel to it. The car looks very youthful and trendy, turning heads during our short time on the road.

Tata Tiago Interior

Tiago cabin isn’t vastly different to the standard Tiago’s but there are enough cool touches to give it a unique vibe. There’s red stitching on the seats and steering, red surrounds for the air-con vents (it doesn’t look kitsch) and there’s even red lining for the floor carpets. The red details stand out well in the predominantly black tone of the cabin.The drilled pedals don’t look quite as convincing, but you drivers will like how the leather wrapped steering is to hold. It’s just the right amount of meaty. However, more sculpted front seats with better side bolstering would have been nice too.

In every other way, the JTP is identical to the standard Tiago. The dashboard is neatly laid out, rear seat room is good and there’s an ample-sized boot as well. Just wish there was a bit more by way of in-cabin storage, and also adjustable headrests at the rear. And while the 5.0-inch touchscreen is fine, it’s not the largest, slickest or best-equipped today. Also, auto climate control isn’t part of the features list. Dual airbags, ABS, rear parking sensors, steering-mounted audio controls and an 8-speaker sound system are part of the package, however.

Tata Tiago Gearbox

The Tiago comes with diesel as well as a petrol engine option. Let’s take a closer look at each of them.The 1.05 litre diesel engine in the Tiago develops about 69 bhp of power. It also sports the highest torque figures of 140 Nm between 1800-3000 rpm in the segment. The three-cylinder diesel motor is the first of the new-generation motors from the Revotorq family. It gets dual overhead camshafts and central injectors. Tata have worked upon the technical details, optimizing the valve lift and giving it a low-friction crank to ensure optimum fuel efficiency. They have also worked hard on the cost-of-ownership factor, by improving the reliability and the life-cycle of key engine components like the timing belt, the auxiliary belt and the filters used.The 1.2 litre petrol motor develops about 84 bhp and 115 Nm of peak torque at 3500 rpm. It comes with Variable Cam Timing (VCT-i) and a variable oil-pump to improve efficiency. Tata have given this engine a durable chain-drive system, hydraulic lash adjusters and an auto-tensioner to drive down cost of ownership.

Both engines have been tuned for drivability and maximum fuel-efficiency. To aid-this, they get Tata’s signature multi-drive mode – City and Eco. The former is the default mode on, while the Eco mode is switchable. The diesel feels a lot peppier, being eager to drive. Turbo-lag is minimal and there is little hesitation between gears. Thanks to the best-in-class torque and the well-chosen gear ratios, the car tracks stable and true even on the highway. Overtaking is a breeze and one can cruise comfortably at ton-up speeds. The petrol engine is better suited to pottering about in the city. With highway driving requiring the engine to be kept on the boil. Overtaking manoeuvres are best planned in advance and aided hugely by dropping a gear. Drivability is good, though one can feel the torque difference after driving the diesel engine. NVH levels are low on both cars, though road noise did creep in in the petrol. Another thing noticed is the vibrations that creep up through the gear-lever on the petrol. They aren’t as pronounced as they were in the Zest, but they’re present nevertheless.

Tata Tiago Driving

The Tiago is powerful and that is evident by the top speed that it can hit. At full throttle, the car can hit a top speed of up to 150 km/hour and can do the 0-100 km/hour round in just 13 seconds, thanks to the abundant amount of power and torque on offer. The AMT unit is a delight to drive and the conversion is smooth.But the best part is, the Tiago does not let you down on a bad road, as the front wheel is suspended over MacPherson Strut while the rear wheels are done on twist beams. The car also gets the “Creep” function, which makes it move slowly as soon as the brake is released. This helps a lot while you are stuck in traffic at the inclination of a bridge and working with the clutch, brake and accelerator simultaneously becomes a little tricky.

Tata Tiago Safety

In terms of the braking, the Tata Tiago comes with disc brakes on the front wheels and drum units at the rear and this fitting is standard across all the variants. However, only the top-end variants – XZ (both petrol and diesel) and XZA, get the addition of ABS along with EBD and corner stability control. Moreover, dual airbags are added as a standard feature across all the variants, including the base XB trims.Dual airbags, ABS, rear parking sensors, steering-mounted audio controls and an 8-speaker sound system are part of the package, however.

Tata Tiago Price in new Delhi

Tata Tiago Ex-Showroom Price in New Delhi ranges from 3,29,985/- (Tiago Revotron XB) to 5,83,179/- (Tiago Revotorq XZ). Get best offers for Tata Tiago from Tata Dealers in New Delhi. Check for Tiago price in new Delhi at Carzprice

Tata Tiago Verdict

As a product, the Tiago comes out rather strongly in the segment. The styling is a big win as well as the hugely improved interiors. The diesel would be our pick overall between the two cars. It does go up against some well-entrenched competition in the form of the Hyundai i10 Grand and the Maruti Celerio. Our initial feel is that the Tiago twins have what it takes to take the fight to the competition, but pricing is going to be the key here. If Tata have to make a mark in the segment, they will have to undercut the competition on the pricing front.

Guidelines On Applying & Developing Web Design Personas

Customer scenarios (customer journeys) can and should be developed for different personas.A customer scenario is a set of tasks that a particular customer wants or needs to do in order to accomplish his or her desired outcome.

You can see that scenarios can be developed for each persona. For an online bank, scenarios might include:

1. New customer – opening online account

2 . Existing customer – transferring an account online

3. Existing customer – finding an additional product

Each scenario is split up into a series of steps or tasks before the scenario is completed. These steps can be best thought of as a series of questions a visitor asks. These questions identify the different information needs of different customer types at different stages in the buying process. For Digital Marketing Companies Check Vivid Digital 

The use of scenarios is a simple, but very powerful web design technique that is still relatively rare in web site design. Evidence of the use of scenarios and persons in sites are when the needs of a range of audiences are accommodated with navigation, links and search to answer specific questions. Clear steps in a booking process are also an indication of the use of this approach.

The approach has the benefits of:

1 . Fostering customer centricity;

2. Identifies detailed information needs and steps required by customers;

3. Can be used to both test existing web site designs or prototypes and to devise new designs

4. Can be used to compare and test the strength and clarity of communication of proposition on different web sites.

5. Can be linked to specific marketing outcomes required by site owners.

Guidelines on developing web design personas

Finally, have some top-level guidelines and ideas on what can be included when developing a persona. Start or end with giving your persona a name. The detailed stages are:

1. Build personal attributes into personas:

A) Demographic: Age, gender, education, occupation and for B2B, company size, position in buying unit.

B) Psychographic: Goals, tasks, motivation

C) Webographics: Web experience (months), usage location (home or work), usage platform (desktop, tablet, mobile), usage frequency, social media sites, favourite sites in and out of category

2. Remember that personas are only models of characteristics and environment:

A) Design targets

B) Stereo-types

C) 3 or 4 usually suffice to improve general usability, but more needed for specific behaviours

D) Choose one primary persona whom, if satisfied means others are likely to be satisfied

3. Different scenarios or customer journeys can be developed for each persona as explained further below: A) Write 3 or 4, for example: Information seeking scenario (leads to site registration), Purchase scenario – new customer (leads to sale), Purchase scenario – existing customer (leads to sale).

Once different personas have been developed who are representative of key site visitor types or customer types, a primary persona is sometimes identified. Wodtke (2002) says:

“Your primary persona needs to be a common user type who is both important to the business success of the product and needy from a design point of view – in other words, a beginner user or a technologically challenged one”. SEO Agency in Hyderabad visit  here

She also says that secondary personas can also be developed such as super-users or complete novices. Complementary personas are those that don’t fit into the main categories or display unusual behaviour. Such complementary personas help ‘out-of-box thinking’ and offer choices or content that may appeal to all users.

Guidelines on applying web design personas

Thanks to our expert commentator, Richard Sedley of Seren for contributing these.

 A) Get sign off from all key stakeholders in business that these are accurate representations of their audience because if they disagree the personas won’t get used (which is what usually happens).

B) How personas are presented is also essential: Create pocket cards of people in projects to carry around, place at the front of reports and documents to show who your target audiences are, create life-size cut outs. One of our clients is even proposing using actors for a day so that staff and team members can ‘meet their personas’

C) Personas are used to help those in teams that might never meet the customer. Development team use them to ensure that as specs change (which they do) in a project life-cycle you don’t lose site of who you are designing and building for.

The Core Concepts & Favorite Resources For A Beginner’s Guide In Digital Marketing Are

SEO Agency

Navigating the digital marketing landscape can be daunting. Professionals and sales people use acronyms that sound complex and difficult to comprehend. Searching the Internet for answers or strategies results in millions of articles, workshops, and templates that can be overwhelming if you’re just starting out. We know it can be frustrating, which is why we’re here to help.

We have compiled a list of digital marketing core concepts to get you started and make you feel (and sound) like a pro. To dig deeper into current trends, strategies, and tools, we rounded out the list with a few of our favorite resources that feature articles about digital marketing trends, strategies, and tutorials. Check For Digital Marketing Agency in Vivid Digital 

List of Digital Marketing Core Concepts are as follows :

Inbound Marketing

Inbound marketing is the opposite of spam, telemarketing, or cold-calling marketing methods. “Inbound” refers to the customers voluntarily coming in to your company or brand through your blog posts, ebooks, social media profiles, or other channels they find helpful or engaging. Old methods, now called “outbound” are disruptive and unsolicited by the buyer.

Content Marketing

Content marketing is a non-interruptive marketing method that consists of you delivering information that is helpful to your buyer. By providing solutions to their problems, you become a trusted source and, ideally, service provider. These deliverables could be blog articles, ebooks, or webinars.

Email Marketing

Email marketing utilizes your list of qualified email contacts to share direct messaging such as ads, educational content, sales/special offers, or company updates that impact your audience. When done well, email marketing can increase customer loyalty and can be tailored to specific segments of your email list using email automation.

Influencer Marketing

With so many competing voices online, influencer marketing is a method that engages key individuals that have influence over your audience and getting those individuals to share your product or service with their networks. The concept is built on long-standing social networks built on influence and admiration.

List of Digital Marketing Recommended Resources are as follows : 

Business 2 Community (B2C)

B2C is a digital marketing news site, featuring blog posts about top trends, news, and expert analysis. They share articles about social media, digital marketing, content marketing, social selling, and more.  SEO Services in Hyderabad visit here

Hootsuite

Hootsuite is a social media management tool that allows users to manage multiple social media profiles in one dashboard, as well as setup RSS feed auto-posting and keyword monitoring.

HubSpot

HubSpot is an inbound marketing software platform that implements inbound marketing strategies and utlizes data collection and analysis to determine successes and next steps. They regularly share articles with strategies and information about marketing, sales, and agency.

Kissmetrics

Kissmetrics is a web analytics solution that has built in marketing-focused tracking and reporting, such as the effectiveness of marketing channels or the time it takes for a user to convert. Their articles focuses on analytics, marketing, and testing.

Marketo

Marketo provides marketing automation software for companies, including tools like lead and prospect scoring. They post a variety of articles about utilizing metrics in marketing and general trends

TBH Creative (of course!)

At TBH Creative, we are an energetic, reliable, and full-service web design company located in Indianapolis. We build successful online strategies and high-end website solutions for businesses.