Monthly Archives: November 2017

AxisDirect Website Bags the DMA India Award 2017 in the Best Web/E-Commerce Category

Mumbai, Maharashtra, India
AxisDirect, the retail broking arm of the leading BFSI player Axis Securities Limited, was honored with the coveted DMA India Awards 2017 in the Best Web/E-Commerce Category. The award was conferred to AxisDirect for their innovative approach in developing a simple, user-friendly and informative website which makes investments easy and hassle-free for its clients. This win reiterates AxisDirect’s commitment to adopt innovative technology for empowering investors and helping them to plan their finances confidently.

Commenting on the win, Mr. Amit Golia, Chief Business Officer, Axis Securities said, “To assimilate relevant insights for making any financial decision, an investor has to scan through hundreds of pages of complicated and incomprehensible financial information. We wanted to offer a viable & simple solution for addressing this concern by developing a platform which is aligned with our motto “#SimpleHai”. We have always been at the forefront of introducing innovative product and services and our new website was also designed as a simple and intuitive platform to offer a delightful user experience. As DMA India Awards are regarded to be a benchmark in honoring creative excellence, this win serves as a testimony of our innovative customer focused approach. We are extremely delighted to receive this accolade for all our efforts to create value for our clients.”

AxisDirect identified that investors often find investing optimally a complex and time consuming process. To support investors in this endeavor, AxisDirect introduced a simple, user-friendly web portal in line with its new brand tagline #SimpleHai. With consumer convenience in mind, this fully device responsive portal was built with an absolutely clean and clutter-free layout. Being an intuitive and feature rich portal, it provides all market information, news and data relevant to an investor in a simple card layout and in easy to understand language. The website also offers investors with ease of investing across 20 investment products.

The new AxisDirect website has in-built filters to help customers find the desired and accurate information about market, stocks and investment ideas. Investors can access news from best sources (containing live news feed, live tweets from best twitter handle of industry, Live TV as well as RSS Feeds), get currency & commodity feeds and access real time information on Stocks, Mutual Fund, Derivatives & Market Indices. The in-house research calls are also available in a video format to help investors make informed decisions. It also offers a gamified and fun-filled learning experience to help investors grasp technical investment concepts in a simple manner. The new website focuses on offering personalized content through notifications and provides portfolio insights to help customers take quick investment decisions.
About Axis Securities Ltd.

Axis Securities Ltd. (ASL) is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. ASL is currently present in 80+ branches across India. ASL offers retail broking services and also functions as a distributor to Bank’s financial products. The retail broking vertical of ASL, AxisDirect engages in offering simplified investment solutions to the customers. AxisDirect offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. With over 15 lakh customers, AxisDirect is one of the fastest growing players in the industry and is among the top 5 players in terms of customer base.


Source: BusinessWireIndia

Maruti Suzuki Eeco Reviews India

Maruti Suzuki Eeco Price in India


Back in 2002 when everyone was hooked on to “Kaun Banega Crorepati”

and superstar Amitabh Bachchan was the hype, Maruti launched the Versa

with endorsement from the star himself. According to Maruti, it was

India’s first true ‘Utility’ vehicle. However, it did not turn out to

be successful as it had a premium price tag. A few years later, just

like celebrities, it underwent some surgeries, a name change and most

importantly a drastic change in pricing. This vehicle sells today by

the name of Maruti Eeco. Mostly being used as a taxi or a goods

carrier, it is a high selling vehicle. Where else can you find a 7+

seater for a steal price like this. This was the replacement Maruti

was looking for the much applauded Omni or the Maruti Van as we all

know it. Let us see what the Eeco has to offer.




It is a tallboy design, not exactly a monobox but quite similar to

one, the car has new crystal clear headlights,taillights, front and

rear bumpers minus the high roof. Apart from that everything else is

the same, the styling is not appealing, its quite simple and bland.

Basically it was targeted for that class of people who didn’t have

much interest in the aesthetic look but craved for big storage space,

utility and good seating capacity. The Maruti Eeco a good alternative

as well as replacement to the ageing Maruti Omni.




On the inside of the car, Major change is significantly visible in

form of beige color combo but the designing of dashboard remains

un-changed and looks plasticky. The steering wheel is same which was

found in earlier generation Wagon-R and is thin to hold but feels nice

to maneuver in city. In this era of electronically equipped cars, Eeco

is an exception. Maruti has not provided power windows and central

locking is missing as well even on the top-end variant. A bunch of

electrical wires is clearly noticeable under dashboard which looks



The storage on dashboard can manage to hold a regular size bottle and

decent sized glove box can swallow couple of diaries. Padding on the

inside of doors is absolutely plain and surprisingly doesn’t even

offer door pockets. Due to taller platform and wheels below front

seat, Entry & Exit is bit un-comfortable. The windshield is huge

enough to give a clean picture of the road in front but with such a

large room, Maruti offers only single roof lamp which could be

in-sufficient to light-up complete interiors during night time.


Second row bench is comparatively comfy and well reclined but lack of

head rests makes any drive more than an hour practically tiresome. The

7-Seater model accommodates a bench for two aligned to a corner in

middle and three can be seated in last row. Opening the rear slide

door from inside is somewhat a tricky task, First you need to slide

the handle & push it backwards, which rolls the door towards the rear,

but it’s not that easy also a lot of discomfort is felt, especially

when you are doing for first time. Eeco has an option of child locks

which is a welcome feature for this car.


In the Maruti Eeco, You won’t complaint much about the room though the third

row passengers could find shortage of leg space so it’s advisable to

hand-over that area to kids of your family.




This car is derived from SUZUKI’s EVERY mini truck platform sold in

Japan and has a rear wheel drive layout. It comes with Maruti’s KB

series 1200cc, four cylinder 16 valves MPFI petrol Engine. Max power

delivered is 73 BHP at 6000 RPM and torque of 101 Nm at 3000 RPM.

Since the Maruti Eeco has a rear wheel drive layout, a differential is

provided for power transmission to the rear wheels. As its a city car,

performance is more than adequate to pull it cleanly in bumper to

bumper traffic with the air-conditioner on. The Engine is very smooth

and devoid of vibrations even at low rpm, gear changing is typical

Maruti style, slick and precise. The car features what Maruti calls

DSA (Diagonal Shift Assist) which allows for a smoother gear shift

action. In spite of the fact that the Engine is mounted just below the

front seats, the NVH (Noise, Vibration and Harshness) levels are

pretty low.




This is a people and goods carrier, and that is something it does

well. Because of the tall body taking sharp turns is a big no. Yes the

turning radius is a big improvement over the omni and the power

steering helps too. The clutch is light too. The vehicle is a bit

jumpy because of the stiff suspension, but then again it is made to

carry weight. It is a rarity that you can carry 7 people in a sub-4

metre car.




A great product for India’s car-aspirant folks . Safety is a question

but Maruti claims they have anti-roll and side impact beams. That’s an

improvement on the Omni . Probably carried over from the Versa. Most

of the G-series engines good points carried over but not very good at

high revs so the car really dosen’t encourage you to go beyond 100

kmph. Excellent VFM if the parts quality, particularly the seats,

improve. Not for those looking for any sort of class (in particular,

replace the ‘l’ after ‘c’ with ‘r’ and you will get what I mean). I

felt the Omni seats were better. Good engine and better-than-average

gearbox if the shift quality from 1-2 is worked upon. Good for quick

shifters and very good in the city. MILs will be happy riding in this



Maruti Suzuki Eeco Ex Showroom Price in New Delhi ranges from 3,25,375/- (Eeco 5 Seater) to  4,31,785/- (Eeco Green 5 Seater AC) .Maruti Suzuki Eeco has 8 Variants of Petrol+CNG are available in India. Maruti Suzuki Eeco comes in 5 colours, namely Red,Blue,White,Gray,Silver.